LinkedIn. Yeah, we’ve all set up a profile at some point. We’ve also all left it about seven years to gather dust because, well, what the frig is it for anyway?
I’m not LinkedIn’s bitch. They’re not paying me a wedge of cash to promote them (if only) but if you have a business and are not on LinkedIn, you’re missing out.
How LinkedIn benefits your business.
You may have signed up years ago, put your work experience on there, then barely touched it.
It’s time to use LinkedIn correctly.
Using it in the right way can:
- Promote Your Business
- Showcase Your Expertise, and
- Attract Clients
Of course, it won’t happen overnight. It takes hard work. It takes dedication, but if you put in the hours, you can become the oracle everybody goes to when they need your services.
Whether you’re a copywriter, designer, solicitor or something else – YOU should be the one people go to first.
5 ways to use LinkedIn like a flippin’ Pro.
Right, so you want to start using LinkedIn like a professional?
Here are five tips to get you started, to get you noticed and to get those all-important connections that will stand you in good stead.
1.Make Your Profile Clear
Nothing flashy. It has a clear picture of me, my business logo and what I do. I’m a Copywriter, a Content Marketer and a Blogger – and I’ve also included my website address.
You’re supposed to put your school in that section, but nobody gives a rats arse that I went to St Matthews between 1993 and 1998.
You can post a picture of yourself wearing a Spider-man mask if you like, but you won’t be taken seriously.
Be clear about who you are and what you do to make a great first impression.
2. Ask Clients For Referrals
Before I tackle the nitty-gritty of posting on LinkedIn, I want to mention about adding referrals to your profile.
If you’ve worked with a client, ask them to add a reference on LinkedIn – and just as importantly, add a reference for them too. What better way to showcase that you’re bloomin’ brilliant at what you do than a thumbs-up from a real-life client?
I did, here’s mine:
3. Show Your Skills
Want people to know what you specialise in?
Go to your profile page, add your skills then ask your clients and colleagues to endorse you.
The more you get, the more impressive you look.
See, even somebody who uses it every day has to work at building their profile.
The best way to boost your endorsements is to connect with everyone you know on LinkedIn.
- Current colleagues
- Past colleagues
- Carol who you see at the bus stop every day and ignores you as she’s too busy reading a book
I haven’t added the bullet points as their own separate tip because, well, you’re likely to add anyone you know already.
So, then what?
4. Build Connections By Commenting On Peoples Posts
You may have a significant following just from those you know. But what about people you don’t?
Don’t take a scattergun approach and add every Tom, Dick, Harry and Sally.
Some random person adding anyone is bad practice. Search for people in your field. Search for people in a sector who could make a handy future client. But before you click to connect, do something very simple – check out their profile and posts.
Yep. Look them up. See who they are. Are their posts of value to you? Could your posts be of benefit to them?
Then comment on their posts.
Tell them how helpful their post is. It opens a dialogue. Then you can connect.
But don’t just click connect, there’s an ‘Add A Note‘ section. Fill this in.
Tell them how you found them, how their post engaged you and how you’d love to connect with somebody who can add value to your business.
5. Write Engaging Posts Of Your Own
If you want to post pictures of you eating pizza in a dark restaurant with a wine stain down your front, stick it on Facebook. LinkedIn is a place for you to show what you and your business are made of.
When you post an update think:
- “How can I add value?“
Now, what do I mean by that?
It could be that you want to share your knowledge with others in your line of business. Or it could be a post that tells somebody looking for your services how much you can help them.
Veer aware form the hard sell.
Nobody is interested in reading long-winded posts about how amazing you are. Honestly, they’re not. People are interested in one thing: themselves.
However, posting how your service benefits another is a clever way of talking about yourself without annoying the hell out of people.
Make the post about them.
Notice how I use ‘You‘ and ‘Your‘ more than ‘Me‘ and ‘I‘.
I ask for people to tell me about their experiences to up the engagement in my post.
And yes, at the end I explain that I know not all people enjoy writing and give them the option of hiring me. I tell them to do it themselves but entice them with the possibility of letting me take care of everything.
Isn’t that much better than ramming the hard sell down their throats?
Still need help?
You’re ready to get your LinkedIn profile updated and you know how to interest new contacts. However, maybe you’re unsure about what to write about or the best way to go about making your posts engaging.
Don’t worry, I found a free course that can help.
‘30 Days Social‘ is a course I found on LinkedIn.
All you have to do is sign up and you’ll receive an email a day over 30 days with ideas and tips to boost your followers and post engagement on LinkedIn.
30 Days Social has increased my following, connected me with fellow writers and creatives and boosted the engagement on my posts.
If you’re unsure what to write, it’s free, so why not give it a go?
Are you a LinkedIn novice? Or are you experienced using it for your business?
Let me know in the comments below.
Until next time,