Tenuous links to Dr Strangelove aside (I know, there will be a lot of people scratching their heads at this one!), I’ve made worrying an art form.
Yep. Matt Drzymala is a worrier.
I make no secret of it.
When I started out as a copywriter, I envisaged non-stop work with days that flew by in a second. I expected to work harder than I ever have in my day job and I expected to be turning away work.
I just set myself goals that were, in hindsight, a tad high.
Living with the uncertainty of when the next paying job will come in is stressful, but recently I’ve learned to stop worrying and love the divebomb in work.
You love not having work?
Not quite, but I have learned to love the quiet times. Why?
Because it gives me time to:
- Work on my website
- Network, and
- Contact potential clients
Y’see, in the beginning, I was hell-bent on working, which is no bad thing. What I wasn’t doing was taking care of the long-term future of Indelible Think.
Although I worked on my website, I wasn’t blogging, networking online (or at events) or contacting clients.
Work wasn’t coming in because I wasn’t putting in the hours.
Since the turn of the year, I’ve blogged more and networked like a fiend.
You need to do it too!
If you have a business, you need to follow my lead.
- Tweak your website
It’s amazing what you miss. Go to your website and look for spelling errors. Also, are there paragraphs you could write more concisely?
- Blog more
You know what you do. You know what benefits you bring to your target audience. Tell everyone – you never know who’s reading.
- Network like a beast
Join Facebook Groups and get involved on LinkedIn and Twitter. Mix with peers, pick up valuable advice and give some too. You might even find a someone who needs your services. Heck, get out of the house and network in person!
- Look for new clients!
Find potential clients on directories, online or by walking around local shops and trading estates. There are hidden gems everywhere!
Quiet times are the perfect opportunity to do all of the above.
Laying the foundations for your future when you’re quiet will lead to a busier future.
Learn to love your quiet times.
Networking has made clients come to me. I’m on a second e-mail series from a lady who approached me on LinkedIn. And I’m proofreading the website of a client who asked me to write a blog post for them.
Yesterday I was contacted by a web designer on a Facebook group. He’d seen me post that I’m a copywriter and asked if he could add me to his list of ‘Go To‘ creatives.
Now I wasn’t expecting that!
I’ve learned to stop worrying and I am loving the divebomb.
Right, I’m off to watch Dr Strangelove.
Until next time,
PS. If you’d love to blog more, but words just aren’t your thing, never fear, it’s what I do best. Why not get in touch for a FREE consultation – contact me today.