101 things about 2018, copywriter, copywriting, copywriter in liverpool, liverpool copywriter, copywriter uk, blog writer, Indelible Think Copywriting Service


Before I crack on with 2019 and get stuck into copywriting, I’m going to look back on 2018.

And boy was it a topsy-turvy crazy, mad year. So, to kick off the new year I’ve made a list of 101 things that happened to me and my business in the previous calendar year.

Not everything is business related, alot of this crap is random, so feel free to stick your oar in in the comments – and if you decide to take part and create your own 101 Things list, let me know, I’d love to see it.

Twelve Things I Learned

  1. LinkedIn is my most valuable tool for gaining clients.
  2. That, even as a copywriter, I’ll never be happy with the copy on my own website so will constantly tweak it, regardless.
  3. I’m not afraid to sing, badly, in front of a group of people at a book signing.
  4. I’m capable of working for myself.
  5. The full story of how my Grandad came to England via Poland, Syberia, Iran, Africa and Italy!
  6. That sitting on my own having a Christmas party for one does not make me feel self-conscious whatsoever.
  7. Working for myself has relieved stress and has made me much happier as a person.
  8. It’s best to try your wedding outfit on before the big day.
  9. I can dance, a little.
  10. Being myself wins more clients than talking like a robot.
  11. Not to be lazy and get my arse to Aldi instead of paying over the odds at Sainsbury’s etc.
  12. I’m not fusses about artichokes.

Three Things I Could Have Done Without

  1. My amazing Grandad dying.
  2. Pulling a muscle in my back two weeks before my bloody wedding.
  3. Chasing payment from a client for six months.

Four Good Things That Happened

  1. I got married!
  2. I went freelance full time.
  3. I restarted my Educational Author Workshops after 18 months without one.
  4. I released my first full-length novel, The Fantastical Gregory Shortbread.

Eight Things I Was Given That Made Me Happy

  1. Wedding memories that’ll last a lifetime.
  2. A wedding ring.
  3. Positive feedback from clients for my work.
  4. An afternoon at a local bookshop for my book launch.
  5. Memory foam slippers (honestly, it’s like walking on marshmallows!).
  6. Money for my wedding so we can get the bathroom redecorated.
  7. 40 Wheat Beers in two large boxes from my friends Pete and John.
  8. A new wallet – my other was falling to pieces.

Four Things That Stole Too Much Time

  1. Procrastinating.
  2. Getting to a stage where I had spoken to a possible client multiple times, agreed on a price, was ready to start and they completely disappeared – haha!
  3. Dental appointments.
  4. . GDPR

And Four Things I Wish I’d Spent That Time On

  1. Promoting my novel, The Fantastical Gregory Shortbread.
  2. Going to the cinema, like in 2017, only twice!
  3. Writing a new story.
  4. Working for even more clients.

Eight Happy Moments

  1. Marrying my beautiful wife, Elaine.
  2. Having everyone I love in one place at my wedding 🙂
  3. Our Honeymoon in Ischia.
  4. Landing a retainer.
  5. Seeing my sister meet someone and being happy after a terrible break-up in 2017.
  6. Seeing Kevin Bridges live (superb as always).
  7. A weekend away to a small cottage in Tunstall.
  8. Having a cosy Christmas Eve at home with my wife (soppy I know!).

Eleven TV Highlights

  1. Doctor Who.
  2. The Middle Season 9 (it might have ended, but blimey 9 wonderful seasons).
  3. The Great British Bake-Off.
  4. Brooklyn Nine-Nine (thanks, Netflix).
  5. Daredevil Season 3 (then they bloody cancelled it!).
  6. GLOW.
  7. The Marvelous Mrs Maisel.
  8. Game of Thrones (yeah, it took me until 2018 to watch it).
  9. Grace & Frankie
  10. Taskmaster
  11. Suits

Three Books I Enjoyed

Honestly, I’ve barely read this year. Terrible, I know. I’m going to make a concerted effort to pull my finger out in 2019 and get back into reading!

  1. Elinor Oliphant is Completely Fine by Gail Honeyman.
  2. Life In Parts by Bryan Cranston.
  3. The Fantastical Gregory Shortbread by Me!

Ten Movies I Enjoyed (not necessarily 2018 releases)

  1. The Avengers: Infinity War.
  2. Going In Style.
  3. The Greatest Showman.
  4. The Christmas Chronicles.
  5. Peter Rabbit.
  6. The Shape of Water.
  7. Black Panther.
  8. Thor: Ragnarok.
  9. Ready Player One.
  10. Wonder.

Eight Great Things That Happened With The Business

  1. I went freelance full-time, meaning it finally got off the ground fully.
  2. Landing a retainer.
  3. Offering ‘Wedding Speeches’ and being invited to exhibit at Wedding Shows.
  4. Making lots of copywriting friends.
  5. Having writers ask me to help them with their workload.
  6. Receiving brilliant feedback from clients and fellow writers.
  7. Worked on two fantastic email projects for one client and received a ‘Thank You’ card afterwards.
  8. Found regular clients needing repeat business.

Ten New Online Business-People-Friends on Social Media

  1. Laura Parker
  2. Sophie Cross
  3. André Spiteri
  4. Craig Wright
  5. Nik Design
  6. Rowan Martin
  7. Jake Keane
  8. That. Content.Shed.
  9. Lisa Christmas
  10. Read Me Write

Two Things Coming Soon To The Business

  1. More Blog posts.
  2. More consistent marketing and branding (say goodbye to patchy posts from me in 2019!).

Six Amazing Experiences

  1. Getting married (yes, I’ve mentioned this, but really, it was amazing!).
  2. Exploring Italian islands on our Honeymoon.
  3. Taking part in an author event with three other writers during the summer.
  4. My first Scottish Ceilidh.
  5. Telling a clown to ‘F**k off’ on Honeymoon after he stole my hat when I really needed the loo (I believe I was fully justified).
  6. Taking up Yoga again for the first time in over a decade.

Seven Favourite Places Where I Spent Time

  1. At home (with Elaine, there’s no place better).
  2. Stirling.
  3. Ischia (Italy).
  4. Tunstall.
  5. Kirkby Lonsdale.
  6. Conwy (Wales).
  7. Procida (Italy).

One Unexpected Moment

  1. The decorator finding a kinky Goldilocks costume down the back of the fitted wardrobes. It wasn’t ours!

2019 is a year where I’m hoping to be more consistent in marketing Indelible Think, as well as work with more clients. It’s a year I aim to make it more sustainable, as I want to help my wife cut down her hours in her own job.

The only way she can do that is if I can start earning more, so that means more work and more hours, but if she can drop to four days from five, then I don’t mind working as many hours as it takes to help her do that.

What are your 101 Things About 2018?

I’d love to hear them!


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