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Ramblings of a freelance copywriter.

WEBSITE RELAUNCH: WHAT’S NEW?

WEBSITE RELAUNCH: WHAT’S NEW?

Hurrah - it's a website relaunch! It's taken months and there are probably a bucket load of random bugs that'll need ironing out over time (because new themes tend to be a pain in the arse like that), but, well, frankly I needed to pull the ripcord...

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#SBSEVENT2020: THE DAY I MET A DRAGON

#SBSEVENT2020: THE DAY I MET A DRAGON

In February 2020, I met a dragon. Now, before you think I've been smoking something, I'm talking about Theo Paphitis, from Dragons' Den. For those who read my post in 2019, How Theo Paphitis Blew My Mind, you might recall I was chosen as one of his...

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WHY CASE STUDIES BUILD TRUST IN YOUR BUSINESS

WHY CASE STUDIES BUILD TRUST IN YOUR BUSINESS

"Case studies? Why bother, I've got loads of testimonials?" There's nothing wrong with testimonials. I've got loads of them, either on my website, Google or LinkedIn, and you probably have too. They provide vital social proof of a job well done and...

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HOW I SURVIVED 2019 AS A FREELANCE COPYWRITER

HOW I SURVIVED 2019 AS A FREELANCE COPYWRITER

"How the hell do you survive as a freelance copywriter?" It's hard. Bloody hard. There are loads of writers these days, so clients are spoilt for choice for who they want to work with. In 2018, I was trying too hard to compete, leaving me feeling...

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HOW TO IMPROVE YOUR WEBSITE

HOW TO IMPROVE YOUR WEBSITE

"Your hair is fine the way it is. It doesn't need changing." My Mum in 1988, I was seven and like all the cool kids, I had a mullet. Imagine if I'd taken her words literally and never changed, I'd have a mullet now. It's the same with your...

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USING PUNS IN YOUR CHRISTMAS MARKETING

USING PUNS IN YOUR CHRISTMAS MARKETING

Christmas marketing. It's a load of ol' puns, right? As soon as bonfire night is over, the Christmas marketing onslaught begins. There's the John Lewis Christmas ad countdown. The ALDI, Kevin the Carrot ad countdown. The M&S Christmas ad...

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HOW TO OPTIMISE YOUR BLOG POSTS FOR SEO

HOW TO OPTIMISE YOUR BLOG POSTS FOR SEO

So, you've got a blog. You post regularly or plan to, but you're confused about how to optimise your blog posts for SEO? Don't worry. I'm going to show you how to optimise your articles from the ground up so you rank higher on search engines which,...

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APPROACHING YOUR FAVOURITE BIG BRANDS

APPROACHING YOUR FAVOURITE BIG BRANDS

Always wanted to work with your favourite big brands but were too afraid to ask? Well, you're here, so I assume so. I'm writing this after a flurry of replies and private messages I got on Twitter after tweeting: They rejected me - bugger. But the...

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