Copywriting Archives - Page 2 of 6 - Indelible Think Copywriting

How to build a coaching website homepage (with examples)

by Matthew | Mar 23, 2023 | Coaching, Copywriting, How To, Website

Having worked with dozens of life coaches and a few coaching agencies over the years, I know a thing or two about how to build a coaching website. And to be honest, this layout works well for almost any solo-run business, including copywriters and designers. So,...

9 easy ways to check your writing for mistakes

by Matthew | Feb 9, 2023 | Copywriting, How To

When you’re in the writing flow, it’s tempting to bang out a page, post or article and hit ‘Publish’ – but before you do that, do you check your writing for mistakes? If not, you’re likely producing something littered with the...

How to work with a copywriter like me

by Matthew | Feb 8, 2023 | Copywriting, Tone of Voice

If you’ve considered emailing me to see if I can write for you, this article will show you how to work with a copywriter like me. Like every copywriter, I have my strengths and I have my weaknesses. Oh, and I can be fussy with the work I take on, which is a good...

11 ways hiring a copywriter saves you time (and money)

by Matthew | Nov 10, 2022 | Blogging, Case Studies, Copywriting, Emails, Marketing, Newsletter

Running a business is time-consuming. And it’s easy to go months or years without updating your content (I know how you feel, I’m writing this post in a spare few minutes between projects). So, if you have to drop what you’re doing to work on your...

13 ways to write better emails

by Matthew | Oct 20, 2022 | Copywriting, Emails

If you want people to read your cold emails or newsletter, here’s the hard truth: you need to write better emails. People hate a message landing in their inbox that’s either boring or of no use to them whatsoever. So, instead of allowing your recipients to...

Why are copywriters so expensive?

by Matthew | Mar 22, 2022 | Copywriting

You say tomato. I say tomato. You say why are copywriters so expensive. I say, why are copywriters good value for money. The truth is, price is relative because one person’s bargain is another person’s, “I’m gonna need a loan.” Hand on...

15 ways to write in a chatty tone of voice (with examples)

by Matthew | Feb 28, 2022 | Copywriting, How To, Tone of Voice

Everybody says to write in a chatty tone of voice these days. But while informal writing might sound easy, it isn’t – especially when you’ve been drilled from an early age to respect grammar rules. What is a chatty tone of voice? A chatty style means...

11 tips for writing great blog post titles (with examples)

by Matthew | Jan 19, 2022 | Blogging, Copywriting

Around 7.5 million blog posts are published daily. And a massive chunk of those will be from your competitors. So, it’s never been more important for writing better blog post titles than companies in your industry. Catchy blog titles make you stand out on...

Why your brand tone of voice is important

by Matthew | Nov 19, 2021 | Tone of Voice, Branding, Copywriting

Your brand tone of voice is crucial. But in a visual world, most businesses rarely see the value in nailing how they sound. Instead, they concentrate more on the logo, website design, photography or colour scheme. And that’s fine, they’re all important....