ARROW AUTO CENTRE

THE BRIEF

Arrow Auto Centre asked for a refreshing take on their website, which was only small and didn't give too much detail. They wanted to big up who they were more and mention something quite unexpected - their resident dog, Chino.

I also wasn't to refer to them as a 'garage'.

Challenge accepted!

THE OUTCOME

I produced light, chatty copy which still managed to get in all the information about what they do and provide.

Oh, and I didn't miss Chino out either!

Please Note: The opening paragraph has been rewritten by the client to include the keywords 'service centre' and 'repair centre'. This means it's now over-stuffed with keywords.