Hobson & Quinn wanted to update their Services page to sound a little more trendy, without being cheesy. They wanted me to include their range of male grooming services to show there's more to their shop that 'just a haircut'.

Men deserved to feel pampered, and Hobson & Quinn want men to check out their page then book for a pedicure, massage and more.


The result was short and snappy copy, covering their services. I wrote to entice guys who love a haircut but also want to look awesome. With most of their clients being 'professionals' or guys who love a fashionable cut or beard, it had to appeal to the words they use.

I don't often use the word 'awesome', but as this is the kind of word their clients use, I made sure this was used within the body copy.