Copywriting Portfolio
Stuff I've written for happy clientsThere’s stacks of work in my copywriting portfolio
I’ve written for loads of brands that wanted personality in their copy. Why? Because they know human, fun copy results in more connections with their customers that can turn into sales!
Chatty Linkedin articles
A BLAMTASTIC 3-part series called Being A Kid Never Gets Old, celebrating all the fun you can still have as an adult. Oh, and a bit about how I landed work with Beano, my ULTIMATE dream client.
B2B guidelines for LEGO
This project was mostly writing B2B copy guidelines for affiliates of LEGO. I had to create baseline copy (not overly chatty) for others to write B2C copy for the new LEGO Insiders Clubhouse at LEGOland Windsor.
Dino-tastic product descriptions
I was approached to write product descriptions for a new range of Jurassic World toys. I also had to sign an NDA with Universal Pictures, I couldn’t say no to that, and the project was so much fun!
Slogan & website copy
Historic Royal Palaces found me when looking for a family-friendly copywriter to create a slogan and website for their event, The Big Bahooey, at Hampton Court Palace. It needed to be light, fun and engaging.
Sweet product descriptions
Yep, THAT Swizzels. The legendary sweet company got in touch to ask me to create eleven new product names and write eleven fresh Swizzels product descriptions.
Pun movie & biz podcast copy
The I Can Do That! Podcast needed fun copy that reached movie and business podcast fans. How is that possible? Well, you’ll have to see what I wrote.
Chatty, sweary website copy
SEO genius Nikki Pilkington wanted new sales page copy that would actually sell her course and also sound like her (the original copy did neither). Honestly, I absolutely bloody smashed it!
Google ads & landing page writing
I’m ClickBoost‘s go-to Google Ads copywriter. If they need a chatty ad with an accompanying landing page writing, they know they’re getting copy that converts. And it’s why they come back to me all the time.
Kidult toy product writing
ToyMonster wanted social media announcement copy that would appeal to kidult toy lovers who would see Kuma Paw Bears as a collector’s piece to collect.
Pun-tastic blog posts
Having written multiple times for this Scottish brand, the ones that stick in the mind are when they gave me free reign to use as many puns as possible – like this one.
Improved messaging & SEO
Anise from Walk Coach Learn already had content, but it didn’t explain what she did clearly. She used my Website Copy Booster, which resulted in a clear message, eye-catching copy and improved SEO.
Personality-packed page
Natasha Francis from The Urban Vintage Affair, TV’s The Bidding Room and Salvage Hunters: The Restorers, asked me to add a little personality to her About and Antique Product pages.
Fun bit of jingle writing
After appearing on the cover of Freelancer Magazine, I wrote a jingle to the tune of Vogue by Madonna that included the names of my fellow cover stars. Give it a read, it’ll be music to your ears.
Simplified messaging & SEO
Neuro Linguistic Programming therapist and coach, Andy MacArthur, asked me to add personality to his coaching website homepage and simplify what it is he does. Lovely chap. Lovely job!
Want copy that sounds great and gets you sales?
Work with a fun brand copywriter like me!
Fill in the form, email matt@indeliblethink.co.uk or call 07878464609
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