VINTAGE DAYS OUT

THE BRIEF

Vintage Days Out requested four pages of website copy. They realised they'd been focusing heavily on offering days out to Stately Homes and Winery's, but not so much on their boat trips, which brings them the most profit.

They asked it be amended to push their River Thames Cruises more than their days out elsewhere.

THE OUTCOME

Asked to reword the website copy for their:

  • Experiences
  • Days Out
  • Celebrations, and
  • Corporate

pages meant this wasn't a full-on rewrite from scratch. However, I moved and rewrote vast sections of those four pages, of which you can sample 'Experiences' below.

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