I won’t lie. As I type this, I’m absolutely knackered. I’m working a full-time job then going home, editing my new novel and writing a series of e-mails for a client. And to top it off, I’ve taken the insane decision to start blogging.

My head is on the desk. I need coffee. I don’t really like coffee unless it’s plied with vast dollops of sugar, but Christ I need one now. Pass the matchsticks, my eyelids are closing.

Yep, I wasn’t lying – I. Am. Knackered.

So, you might well ask:

“Why are you blogging then?”

My answer:

Why aren’t you?

Picture this: Somebody drops by your website. It looks great. They love your content, and then they click on your blog. Oh. You posted twice in 2015, twice in 2016 and just the once in 2017 – and that was in March.

Chances are the customer will either think you’ve ceased trading or feel you’re not interested in getting to know them. Would you go to a nightclub and stand on an empty dance floor in an empty room?

That’s what your customers will think about your lack of blogging activity – and they’ll move on to a place that is jumping!

Why Blogging is essential for YOUR business.

There are many reasons why, but I’ll pick out some of the most important:

  • It shows you’re still active.

What better way to show your target audience and potential customers that you’re still around?

There’s so much competition out there now that being quiet won’t just make you fade into the background, it’ll make you disappear entirely.

  • It shows your personality.

The rest of your website may be professional, it does what you want it to do, and it does it efficiently. But, your blog is where you can show the real you.

Have fun. Write funny posts. Start them as I did at the top there, with how you’re feeling at that particular moment. It’s relatable because it’s human. Your visitors will see you as a person, not a robot who spouts incomprehensible bumph.

And use words like bumph – it’s the only place you’ll get away with it – unless you’re a politician, then you’ll be fluent in it.

  • It drives traffic to your site.

Obvious, but the more you update your site, the more traffic you’ll gain, and your blog is the one way to keep it fresh and current. A blog that engages your audience shows you know your stuff – don’t bore them, entertain them!

  • It directs visitors to your social media pages.

Be it Twitter, Facebook, Instagram or something else, when you blog – share it on social media.

This has two benefits. It directs site users to your social media pages while a snappy headline will intrigue visitors on social media to your website.

Even if it’s a study about the benefits of a cat meme.


But most importantly:

  • It can win you business

You started your business to gain paying clients, so your website should be working its hardest. Your site isn’t a token part of your business, it’s as important as meeting a client face-to-face. It needs to entice, persuade and compel your customers to act.

If, after reading all that, you’re thinking “That’s not my forte“, I can help. Leave it to me to write irresistible blog posts your customers will love – contact me today.


Matthew Drzymala, copywriter at Indelible Think

Written by Matthew Drzymala

Hey, I’m Matt, a freelance copywriter in Liverpool. I specialise in writing laid-back, chatty copy for businesses who want to sound like somebody with a pulse runs their business – not a robot.

I’m also a comedy author, when I get the bloody time!


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