I’ve done quite a few jobs for people in the wedding industry and I’ve been to wedding networking events.

However, I’ve never been asked to be part of a wedding fayre before – until I joined the Wedding Industry Network and was given a free table at their event.

Hey, it was free, so why not?

Then I realised – I had to get flyers written, proofed, printed and posted before I got married and went on honeymoon.

Well, I’m a writer, so I managed it.

But how did the day go?


My first wedding industry event

I didn’t have much time to prepare, but I got:

  • Flyers
  • Pens, and a
  • Roller-banner

And with those in the bag, it meant I only needed to pick up some love heart sweets before getting some wedding photos printed.

This event was big for me because I was there to promote my new venture:

Wedding Speeches

It’s something I’ve wanted to add for a while. It fits the industry I’ve written in for a few years and, as I write humour when I’ve got my author’s hat on, I felt it was ideal.

But all did not go to plan…


My mistake

wedding industry, wedding speech, wedding speeches, best mans speech, copywriter in liverpool, wedding copywriter, wedding writer

Well, I have to hold my hands up and blame myself for one thing at the event.

I had two sets of flyers made.

One promoting Wedding Speeches (the black ones) and one promoting my business generally (the yellow ones).

And boy, did the latter confuse people.

However, you live and learn, and once I realised they were confusing passers-by, I removed them from the table and went with just the Wedding Speech flyers.

That’s when the magic happened.

Grooms stopped.

Brides stopped.

Even educated fleas… no.

Even fellow suppliers stopped and took handfuls to hand out to grooms they meet who say they haven’t got a clue what to write and may just “wing it” on the day.

Yes, when I stopped trying to appeal to everyone, I cut the confusion.


Would I do it again?


I’m only human, everyone makes mistakes the first time you attend events like these. It’s my job as a writer to cut out the crap and keep things simple – something I didn’t do with my table straight away.

However, there’s always next time.

Next time I will have signage that clearly states I’m a speechwriter – and leave the business-focused flyers under the table (hey, I can always hand them out to fellow stall holders on the day).

As for whether it will get me any work?

As with any form of networking – time will tell.

If you or someone you know is speechless when it comes to writing a wedding speech, then check out my Wedding Speeches page.

Or if you’re a business and would love me to freshen up your website content or flyers, then get in touch.

Until next time,


Matthew Drzymala, copywriter at Indelible Think

Written by Matthew Drzymala

Hey, I’m Matt, a freelance copywriter in Liverpool. I specialise in writing laid-back, chatty copy for businesses who want to sound like somebody with a pulse runs their business – not a robot.

I’m also a comedy author, when I get the bloody time!


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like…



Has it ever crossed your mind to repurpose your content? For many business owners, the answer is: Yes! And that's...