“Would you be happy to write a testimonial about the work I’ve done for you?”

I don’t know about you, but for some reason, asking for client testimonials frightens the hell out of me.

I don’t know why, it’s bloody ridiculous, but there you go. However, testimonials are important, not just for me, but for my client too.

“I doubt your client gets any kudos for bigging you up.”

You might be thinking that, but testimonials shouldn’t be a one-way street.

Let me explain.


Client testimonials: What’s in it for me?

Allow me to be self-indulgent to begin with.

When I complete a piece of work and my client is happy, I request a testimonial.

Not only do they look fab on my website and marketing blurb, but they also say:

“I wrote that. I’m Billy Big Bollocks and my client loved it!”

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However, no matter what industry you’re in – don’t stop there.

Yes, having something on your website is great, but I ask for a bit more.

I ask if they’d be happy to copy and paste their words onto my business pages. And I make it easy. Rather than asking them to search, I give them a small list of websites and directories I’m on, including:

Not everybody posts them, but by sending a list of links, it makes it easier for a happy client to pop on a review.

So, like me, you’ve just completed a great piece of work and received some great feedback. The question is:

“Do you return the favour?”


Client testimonials: What’s in it for them?

Do you leave a review for the person you’ve just worked for?

Some would say no.

Some would say you shouldn’t.

I say:

“Why not?”

It’s a business relationship, so when I complete a job, I ask my client if they’d like me to write them a testimonial, and if so, are there any pages or directories they’d like me to copy it to as well.

Suddenly I get a much better take-up on them writing me a testimonial.

By doing this the names of both businesses appear in a lot more places – it’s a win-win.

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So, the next time you ask for a testimonial, why not ask your client if they’d like one in return?

I’m sure they’re fabulous and would love you to tell the world how professional and easy to work with they are.

That’s what I do anyway.

Until next time,


PS. To see what happy clients have said about my copywriting work – check out my Testimonials page.

Matthew Drzymala, copywriter at Indelible Think

Written by Matthew Drzymala

Hey, I’m Matt, a freelance copywriter in Liverpool. I specialise in writing laid-back, chatty copy for businesses who want to sound like somebody with a pulse runs their business – not a robot.

I’m also a comedy author, when I get the bloody time!


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