I was asked to refresh AMR's product descriptions as their copy was very heavily tech-based, and they needed it to be streamlined and easier to understand.

AMR are the sister company of iFi audio, so requested a similar layout and feel to the work I did for iFi.


The initial product descriptions were extremely tech-heavy. Much heavier than those I'd worked from for iFi.

However, after a great chat with Vince at AMR, I was able to bring it down to an easier level of understanding.

And there are more product descriptions to come when AMR relaunch in 2019 - but you'll have to wait a while for those!

Product Descriptions