Beano

Yep, the world-famous comic for kids!

The project

Yep, Dennis, Gnasher, Minnie the Minx, Roger the Dodger, Calamity James, The Bash Street Kids, Billy Whizz.

That Beano!

It’s not every day you get to work with your dream client. But after seeing a LinkedIn post I’d written about how I meditate to manifest working with Beano (with a load of silly pictures attached), they asked me to write a three-part series of LinkedIn articles called: Being A Kid Never Gets Old to tie in with their 85th Birthday celebrations.

They’re my dream client, so I said yes, obvs.

How I caught the attention of Beano

It might sound a bit far out, but in January 2022, I created a Vision Board, and on it, I wrote ‘Work for Beano‘, and that’s about as much as I did. In May 2023, I decided to do a meditation on manifesting your ideal client.

The following month, during a quiet day, I posted this on my LinkedIn feed:

Apparently, Beano were thinking about posting something on LinkedIn in the lead-up to the comic’s 85th Birthday aimed at adults never growing old, and my post landed at the perfect time.

So, instead of them writing it, they thought the best idea would be to get a super-fan, funny, copywriter for children’s brands living the Beano life to do it instead.

They sent the below reply, three days later I was on a call with the Editor and Head of Marketing, they gave me the title Freelance Mischief Maker and the rest is history.