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Don't choose me, choose a different copywriter. Oooh, get you Mr Bigshot with your successful copywriting business. Actually, that couldn't be further from the truth. However, thanks to COVID-bastard-19 (the first 18 installments must have been shit cos no-one remembers…
In February 2020, I met a dragon. Now, before you think I've been smoking something, I'm talking about Theo Paphitis, from Dragons' Den. For those who read my post in 2019, How Theo Paphitis Blew My Mind, you might recall…
Dying to get customers reading your blog posts? Then get comfy, it's gonna be a long one. Now, before I start, if you're an absolute blogging wiz, getting thousands of views every week, you'd be better off spending your time…
"Case studies? Why bother, I've got loads of testimonials?" There's nothing wrong with testimonials. I've got loads of them, either on my website, Google or LinkedIn, and you probably have too. They provide vital social proof of a job well…
"How the hell do you survive as a freelance copywriter?" It's hard. Bloody hard. There are loads of writers these days, so clients are spoilt for choice for who they want to work with. In 2018, I was trying too…
"Your hair is fine the way it is. It doesn't need changing." My Mum in 1988, I was seven and like all the cool kids, I had a mullet. Imagine if I'd taken her words literally and never changed, I'd…
Christmas marketing. It's a load of ol' puns, right? As soon as bonfire night is over, the Christmas marketing onslaught begins. There's the John Lewis Christmas ad countdown. The ALDI, Kevin the Carrot ad countdown. The M&S Christmas ad countdown.…
So, you've got a blog. You post regularly or plan to, but you're confused about how to optimise your blog posts for SEO? Don't worry. I'm going to show you how to optimise your articles from the ground up so…
Always wanted to work with your favourite big brands but were too afraid to ask? Well, you're here, so I assume so. I'm writing this after a flurry of replies and private messages I got on Twitter after tweeting: They…
"What do you mean you offer proofreading for indie authors? You're a bloody copywriter, aren't you?" Yep, but what you may not know is I'm also an indie author. I've been in the shoes of a self-published author. Like you,…
I went to France. Spoke French and they bloody appreciated it. Why? Because I was speaking their language. I did German at school but asking for a Wienerschnitzel when I'm gagging for a Pain au chocolat isn't gonna do me…
"Get in! Four bloody hours, but it's been worth it!" Or words to that effect. What am I going on about? Canoeing down the Dordogne. Sure, I could have done it alone and it would have been a great achievement,…