"Case studies? Why bother, I've got loads of testimonials?" There's nothing wrong with testimonials. I've got loads of them, either on my website, Google or LinkedIn, and you probably have…

"How the hell do you survive as a freelance copywriter?" It's hard. Bloody hard. There are loads of writers these days, so clients are spoilt for choice for who they…

"Your hair is fine the way it is. It doesn't need changing." My Mum in 1988, I was seven and like all the cool kids, I had a mullet. Imagine…

Christmas marketing. It's a load of ol' puns, right? As soon as bonfire night is over, the Christmas marketing onslaught begins. There's the John Lewis Christmas ad countdown. The ALDI,…

So, you've got a blog. You post regularly or plan to, but you're confused about how to optimise your blog posts for SEO? Don't worry. I'm going to show you…

Always wanted to work with your favourite big brands but were too afraid to ask? Well, you're here, so I assume so. I'm writing this after a flurry of replies…

"What do you mean you offer proofreading for indie authors? You're a bloody copywriter, aren't you?" Yep, but what you may not know is I'm also an indie author. I've…

I went to France. Spoke French and they bloody appreciated it. Why? Because I was speaking their language. I did German at school but asking for a Wienerschnitzel when I'm…

"Get in! Four bloody hours, but it's been worth it!" Or words to that effect. What am I going on about? Canoeing down the Dordogne. Sure, I could have done…

"What do you mean, write like you talk? I swear like a sailor." Good for you, and if you're a tattoo artist down by the docks, whose main clientele are…