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WHY YOU SHOULD CHOOSE A DIFFERENT COPYWRITER

Don't choose me, choose a different copywriter. Oooh, get you Mr Bigshot with your successful copywriting business. Actually, that couldn't be further from the truth. However, thanks to COVID-bastard-19 (the first 18 installments must have been shit cos no-one remembers…
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meeting theo paphitis, copywriter

#SBSEVENT2020 – THE DAY I MET A DRAGON

In February 2020, I met a dragon. Now, before you think I've been smoking something, I'm talking about Theo Paphitis, from Dragons' Den. For those who read my post in 2019, How Theo Paphitis Blew My Mind, you might recall…
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get customers reading your blog posts head, freelance copywriter

7 TIPS THAT’LL GET CUSTOMERS READING YOUR BLOG POSTS

Dying to get customers reading your blog posts? Then get comfy, it's gonna be a long one. Now, before I start, if you're an absolute blogging wiz, getting thousands of views every week, you'd be better off spending your time…
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case studies build trust in your business

WHY CASE STUDIES BUILD TRUST IN YOUR BUSINESS

"Case studies? Why bother, I've got loads of testimonials?" There's nothing wrong with testimonials. I've got loads of them, either on my website, Google or LinkedIn, and you probably have too. They provide vital social proof of a job well…
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copywriting tips

HOW I SURVIVED 2019 AS A FREELANCE COPYWRITER

"How the hell do you survive as a freelance copywriter?" It's hard. Bloody hard. There are loads of writers these days, so clients are spoilt for choice for who they want to work with. In 2018, I was trying too…
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improve your website, how to do seo, copywriter, uk copywriter, indelible think

HOW TO IMPROVE YOUR WEBSITE

"Your hair is fine the way it is. It doesn't need changing." My Mum in 1988, I was seven and like all the cool kids, I had a mullet. Imagine if I'd taken her words literally and never changed, I'd…
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christmas marketing, using puns in your christmas marketing, freelance copywriter, freelance copywriter in liverpool

USING PUNS IN YOUR CHRISTMAS MARKETING

Christmas marketing. It's a load of ol' puns, right? As soon as bonfire night is over, the Christmas marketing onslaught begins. There's the John Lewis Christmas ad countdown. The ALDI, Kevin the Carrot ad countdown. The M&S Christmas ad countdown.…
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how to optimise your blog posts for seo, indelible think copywriting, freelance copywriter

HOW TO OPTIMISE YOUR BLOG POSTS FOR SEO

So, you've got a blog. You post regularly or plan to, but you're confused about how to optimise your blog posts for SEO? Don't worry. I'm going to show you how to optimise your articles from the ground up so…
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freelance copywriter, write around your full-time job, copywriter uk, appraching your favourite big brands

APPROACHING YOUR FAVOURITE BIG BRANDS

Always wanted to work with your favourite big brands but were too afraid to ask? Well, you're here, so I assume so. I'm writing this after a flurry of replies and private messages I got on Twitter after tweeting: They…
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proofreading for indie authors, proofreading for self-published authors, proofreading services for authors, freelance proofreader, freelance copywriter

PROOFREADING FOR INDIE AUTHORS

"What do you mean you offer proofreading for indie authors? You're a bloody copywriter, aren't you?" Yep, but what you may not know is I'm also an indie author. I've been in the shoes of a self-published author. Like you,…
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copywriter, hire a copywriter, freelance copywriter, copywriter in liverpool, speak your customers language

HOW TO SPEAK YOUR CUSTOMERS’ LANGUAGE

I went to France. Spoke French and they bloody appreciated it. Why? Because I was speaking their language. I did German at school but asking for a Wienerschnitzel when I'm gagging for a Pain au chocolat isn't gonna do me…
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freelance copywriter, collaborating, business collaboration, grow your business

HOW COLLABORATING HELPS YOUR BUSINESS GROW

"Get in! Four bloody hours, but it's been worth it!" Or words to that effect. What am I going on about? Canoeing down the Dordogne. Sure, I could have done it alone and it would have been a great achievement,…
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