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writing copy, copywriter, freelance copywriter, bsuiness

HOW PROPER TITLES HELP CUSTOMERS FIND YOU

"Adam, Robert, Lisa, Matthew." That's what me Mum calls me when she says my name. It's a curious thing being called all of your siblings' names before she gets to yours. Once she called me Beth (my niece btw). "Matthew,"…
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short copy, freelance copywriter, writing copy, agency copywriter, copywriter

7 WAYS TO MASTER SHORT COPY

Get to the point! You’ve thought that when visiting a website. We all have. Because we’ve all landed on a page that prattles on and feels like it’ll never end – like a coach journey in 38° heat with no…
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feat or famine, freelance copywriter, content writer, writing copy

MY FIRST TWELVE MONTHS AS A FREELANCER

Hurrah - it's my twelve month anniversary as a full-time freelancer. This time last year, I was sitting down to my first day's work, ready to get stuck into thirty-three product descriptions. The sun was shining. I was smiling and…
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work, copywriter, copywriting freelance copywriter

THINGS TO DO WHEN YOU’VE GOT NO BLOODY WORK

If you believed the word of every freelancer online, you’d think they’re packed out with work, all day, every day until the end of time. Frankly, it’s just not true. Sure, loads of people have stuff to do, but there'll…
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linkedin, copywriter uk, freelance copywriter, writing copy

HOW TO USE LINKEDIN LIKE A FLIPPIN’ PRO

You may have signed up to LinkedIn years ago, put your work experience on there, then barely touched it. Yeah, we've all done it. However, it's time to use LinkedIn correctly. Using it in the right way can:    …
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mental health awareness week, #mentalhealthawarenessweek, copywriter, copywriter in liverpool

WHAT MENTAL HEALTH AWARENESS WEEK MEANS TO ME

Get me, banging on about being a copywriter half the time, or telling you how to improve your businesses by following my handy hints and tips. However, not today. Why? Because this week (13th-19th May 2019), is Mental Health Awareness…
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#SBSWinners, Theo Paphitis, Freelance Copywriter, Indelible Think, Copywriter, Writing Copy, Copywriting Work

HOW THEO PAPHITIS BLEW MY MIND

Curious? Yeah, me too, and I'm the one writing this. Well, let me explain. Theo Paphitis is a business owner who appears on the BBC's Dragon's Den, and he also runs a little Twitter event every Sunday called #SBS, or…
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why nobody cares about you, customers are more interested in what you can do for them, freelance copywriter, local copywriter

WHY NOBODY CARES ABOUT YOU

"Alright, Matt, bit harsh!" That was my friend's reaction when I gave her some tips about writing copy for her business website. She's not a copywriter, but she's friggin' great with words, so she asked me for some advice, and…
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freelance copywriter, copywriter, copywriter in liverpool, copywriter in manchester, writing copy

14 TIPS FOR WORKING WITH A COPYWRITER

You've started your business. You've contacted a web designer. They've banged out a spectacular looking template for your new website and you're chuffed as nuts. "Right, all I need now is the copy you want on the pages," says the…
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5 Reasons Why Blogging Is Important, business blog, copywriter

FIVE REASONS WHY BLOGGING IS IMPORTANT

"Why is blogging important? It's not. It's boring nonsense. Video blogging is much better." Now, before you whack me over the head, those aren't my words. And although I disagree, I can understand the appeal of video blogging or 'vlogging'…
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marketing, freelance copywriter, uk copywriter, copywriter in liverpool

WHY I CHANGED THE WAY I WAS MARKETING MY BUSINESS

In 2018 I had massive success in marketing my business online, and I did this in a number of ways. I: Upped my engagement on LinkedIn Sent a deluge of cold e-mails Changed my tone of voice Blogged consistently And…
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freelance copywriter, writing copy, copywriter, uk copywriter

10 SONGS TO KICK-START YOUR BUSINESS

Did you know 8 out of 10 new businesses fail within the first 18 months? Shocking isn't it? Especially when you consider many of those will be fantastic business ideas, but due to one reason or another, they don't work…
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