And the crap stuff you need to avoid.
Search engines are gonna love you!
If you don’t ask, you don’t get.
There’s nothing worse than finding mistakes once you’ve gone to print.
Bore or confuse them and you’ll lose them for good.
Going it alone isn’t always the best option.
Sound like a human being, not a robot.
Tell people your real title, not some made-up nonsense.
Time to cut the waffle.