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Ramblings of a freelance copywriter.
PROOFREADING FOR INDIE AUTHORS
"What do you mean you offer proofreading for indie authors? You're a bloody copywriter, aren't you?" Yep, but what you may not know is I'm also an indie author. I've been in the shoes of a self-published author. Like you, I've poured hours and...
HOW TO SPEAK YOUR CUSTOMERS’ LANGUAGE
I went to France. Spoke French and they bloody appreciated it. Why? Because I was speaking their language. I did German at school but asking for a Wienerschnitzel when I'm gagging for a Pain au chocolat isn't gonna do me any good. And the same goes...
HOW COLLABORATING HELPS YOUR BUSINESS GROW
"Get in! Four bloody hours, but it's been worth it!" Or words to that effect. What am I going on about? Canoeing down the Dordogne. Sure, I could have done it alone and it would have been a great achievement, but I didn't do it alone, I canoed with...
WRITE LIKE YOU TALK. NUFF SAID.
"What do you mean, write like you talk? I swear like a sailor." Good for you, and if you're a tattoo artist down by the docks, whose main clientele are sailors wanting anchors on their bicep who love nothing more than a bit of effing and jeffing,...
HOW PROPER TITLES HELP CUSTOMERS FIND YOU
"Adam, Robert, Lisa, Matthew." That's what me Mum calls me when she says my name. It's a curious thing being called all of your siblings' names before she gets to yours. Once she called me Beth (my niece btw). "Matthew," I usually say before she...
7 WAYS TO MASTER SHORT COPY
Get to the point! You’ve thought that when visiting a website. We all have. Because we’ve all landed on a page that prattles on and feels like it’ll never end – like a coach journey in 38° heat with no air conditioning. Boring the pants off people...
MY FIRST TWELVE MONTHS AS A FREELANCER
Hurrah - it's my twelve-month anniversary as a full-time freelancer. This time last year, I was sitting down to my first day's work, ready to get stuck into thirty-three product descriptions. The sun was shining. I was smiling and all was right...
THINGS TO DO WHEN YOU’VE GOT NO BLOODY WORK
"I'm a freelancer and I never stop working." If you believed the word of every freelancer online, you’d think they’re packed out with work, all day, every day until the end of time. Frankly, it’s just not true. Sure, loads of people have stuff to...
HOW TO USE LINKEDIN LIKE A FLIPPIN’ PRO
You may have signed up to LinkedIn years ago, put your work experience on there, then barely touched it. Yeah, we've all done it. However, it's time to use LinkedIn correctly. Using it in the right way can: Promote Your Business Showcase...
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