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Ramblings of a freelance copywriter.

WHAT MENTAL HEALTH AWARENESS WEEK MEANS TO ME

WHAT MENTAL HEALTH AWARENESS WEEK MEANS TO ME

Get me, banging on about being a copywriter half the time, or telling you how to improve your businesses by following my handy hints and tips. However, not today. Why? Because this week (13th-19th May 2019), is Mental Health Awareness Week, and...

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HOW THEO PAPHITIS BLEW MY MIND

HOW THEO PAPHITIS BLEW MY MIND

Curious? Yeah, me too, and I'm the one writing this. Well, let me explain. Theo Paphitis is a business owner who appears on the BBC's Dragon's Den, and he also runs a little Twitter event every Sunday called #SBS, or to give it its full name, Small...

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WHY NOBODY CARES ABOUT YOU

WHY NOBODY CARES ABOUT YOU

"Alright, Matt, bit harsh!" That was my friend's reaction when I gave her some tips about writing copy for her business website. She's not a copywriter, but she's friggin' great with words, so she asked me for some advice, and being the top...

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14 TIPS FOR WORKING WITH A COPYWRITER

14 TIPS FOR WORKING WITH A COPYWRITER

You've started your business. You've contacted a web designer. They've banged out a spectacular looking template for your new website and you're chuffed as nuts. "Right, all I need now is the copy you want on the pages," says the web designer....

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FIVE REASONS WHY BLOGGING IS IMPORTANT

FIVE REASONS WHY BLOGGING IS IMPORTANT

"Why is blogging important? It's not. It's boring nonsense. Video blogging is much better." Now, before you whack me over the head, those aren't my words. And although I don't do videos myself, I can understand the appeal of video blogging or...

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WHY I CHANGED THE WAY I WAS MARKETING MY BUSINESS

WHY I CHANGED THE WAY I WAS MARKETING MY BUSINESS

In 2018 I had massive success in marketing my business online, and I did this in a number of ways. I: Upped my engagement on LinkedIn Sent a deluge of cold e-mails Changed my tone of voice Blogged consistently And a crap load more I can't even...

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10 SONGS TO KICK-START YOUR BUSINESS

10 SONGS TO KICK-START YOUR BUSINESS

Did you know 8 out of 10 new businesses fail within the first 18 months? Shocking isn't it? Especially when you consider many of those will be fantastic business ideas, but due to one reason or another, they don't work out. Either by bad fortune or...

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MY FIRST SIX MONTHS AS A FREELANCER

MY FIRST SIX MONTHS AS A FREELANCER

Deciding to go freelance isn't an easy decision. Personally, I had it thrust upon me due to redundancy and a massive job coming in which meant I couldn't look for full-time work. And I was lucky. That large job landed me a retainer and although it...

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WHY TAKING A BREAK IS GOOD FOR BUSINESS

WHY TAKING A BREAK IS GOOD FOR BUSINESS

"How can you find time to take time off?" A fair question, because when you work for yourself, every drop of spare time is vital to finding new clients to keep your head above water.   How I Find Time To Take Time Off The fact is, we all need...

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