by Matthew | Jul 6, 2020 | Copywriting, Marketing
Hurrah – it’s a website relaunch! It’s taken months and there are probably a bucket load of random bugs that’ll need ironing out over time (because new themes tend to be a pain in the arse like that), but, well, frankly I needed to pull the...
by Matthew | Mar 3, 2020 | Business, Copywriting, Promotion
In February 2020, I met a dragon. Now, before you think I’ve been smoking something, I’m talking about Theo Paphitis, from Dragons’ Den. For those who read my post in 2019, How Theo Paphitis Blew My Mind, you might recall I was chosen as one of his...
by Matthew | Jan 14, 2020 | Case Studies, Copywriting, Customer Experience
“Case studies? Why bother, I’ve got loads of testimonials?” There’s nothing wrong with testimonials. I’ve got loads of them, either on my website, Google or LinkedIn, and you probably have too. They provide vital social proof of a job...
by Matthew | Jan 8, 2020 | Copywriting, How To
“How the hell do you survive as a freelance copywriter?” It’s hard. Bloody hard. There are loads of writers these days, so clients are spoilt for choice for who they want to work with. In 2018, I was trying too hard to compete, leaving me feeling...
by Matthew | Nov 7, 2019 | Business, Copywriting, How To
So, you’ve got a blog. You post regularly or plan to, but you’re confused about how to optimise your blog posts for SEO? Don’t worry. I’m going to show you how to optimise your articles from the ground up so you rank higher on search engines...
by Matthew | Aug 30, 2019 | Copywriting, Freelancing, Proofreading
“What do you mean you offer proofreading for indie authors? You’re a bloody copywriter, aren’t you?” Yep, but what you may not know is I’m also an indie author. I’ve been in the shoes of a self-published author. Like you, I’ve...