by Matthew | Jun 29, 2021 | Copywriting
Knowing how to write product descriptions is one thing, but actually doing it without boring the arse off or confusing your customers is another. And sure, I could show you how to write one and give you a shitload of examples, but I’m not going to. Instead,...
by Matthew | May 28, 2021 | Copywriting, Marketing, Promotion
Has it ever crossed your mind to repurpose your content? For many business owners, the answer is: Yes! And that’s cool. You don’t have to leave because there might be something useful for you here too. But if your answer was no, chances are you’re...
by Matthew | Apr 26, 2021 | Copywriting, Customer Experience
When you’re looking for a copywriter, one of the first things you’ll do is type “Copywriter near me” into Google. And that’s cool. But does working with a local writer actually matter? Why choose a “Copywriter near me”?...
by Matthew | Mar 30, 2021 | Blogging, Business, Copywriting
Pretty much every business these days has a blog page on their website. But keeping it updated takes up a lot of time, so it’s not uncommon for them to end up being forgotten about. Here’s the thing: The only thing worse than not having a blog page is...
by Matthew | Oct 14, 2020 | Copywriting, Customer Experience
“Erm… I’ve no idea. No? Yes? What?” Your business website is your most important marketing tool. It’s where you get to explain: Who you are What you do Why you’re the answer to your customers’ problems But if your message is...
by Matthew | Jul 6, 2020 | Copywriting, Marketing
Hurrah – it’s a website relaunch! It’s taken months and there are probably a bucket load of random bugs that’ll need ironing out over time (because new themes tend to be a pain in the arse like that), but, well, frankly I needed to pull the...