Don’t choose me, choose a different copywriter. Oooh, get you Mr Bigshot with your successful copywriting business. Actually, that couldn’t be further from the truth. However, thanks to COVID-bastard-19 (the […]
Copywriting
WHY CASE STUDIES BUILD TRUST IN YOUR BUSINESS
“Case studies? Why bother, I’ve got loads of testimonials?” There’s nothing wrong with testimonials. I’ve got loads of them, either on my website, Google or LinkedIn, and you probably have […]
HOW I SURVIVED 2019 AS A FREELANCE COPYWRITER
“How the hell do you survive as a freelance copywriter?” It’s hard. Bloody hard. There are loads of writers these days, so clients are spoilt for choice for who they […]
HOW TO OPTIMISE YOUR BLOG POSTS FOR SEO
So, you’ve got a blog. You post regularly or plan to, but you’re confused about how to optimise your blog posts for SEO? Don’t worry. I’m going to show you […]
PROOFREADING FOR INDIE AUTHORS
“What do you mean you offer proofreading for indie authors? You’re a bloody copywriter, aren’t you?” Yep, but what you may not know is I’m also an indie author. I’ve […]
WRITE LIKE YOU TALK. NUFF SAID.
“What do you mean, write like you talk? I swear like a sailor.” Good for you, and if you’re a tattoo artist down by the docks, whose main clientele are […]
HOW PROPER TITLES HELP CUSTOMERS FIND YOU
“Adam, Robert, Lisa, Matthew.“ That’s what me Mum calls me when she says my name. It’s a curious thing being called all of your siblings’ names before she gets to […]
7 WAYS TO MASTER SHORT COPY
Get to the point! You’ve thought that when visiting a website. We all have. Because we’ve all landed on a page that prattles on and feels like it’ll never end […]
MY FIRST TWELVE MONTHS AS A FREELANCER
Hurrah – it’s my twelve month anniversary as a full-time freelancer. This time last year, I was sitting down to my first day’s work, ready to get stuck into thirty-three […]
THINGS TO DO WHEN YOU’VE GOT NO BLOODY WORK
If you believed the word of every freelancer online, you’d think they’re packed out with work, all day, every day until the end of time. Frankly, it’s just not true. […]