by Matthew | Jul 23, 2021 | Branding, Customer Experience, Graphic Design, Marketing
Everyone uses LinkedIn these days. And if you’re not, well, you’re probably missing out on loads of potential customers. But with so many people in your niche already posting, how the hell do you stand out? One way to do that is with Linkedin carousel... 
by Matthew | Apr 26, 2021 | Copywriting, Customer Experience
When you’re looking for a copywriter, one of the first things you’ll do is type “Copywriter near me” into Google. And that’s cool. But does working with a local writer actually matter? Why choose a “Copywriter near me”?... 
by Matthew | Oct 14, 2020 | Copywriting, Customer Experience
“Erm… I’ve no idea. No? Yes? What?” Your business website is your most important marketing tool. It’s where you get to explain: Who you are What you do Why you’re the answer to your customers’ problems But if your message is... 
by Matthew | Feb 4, 2020 | Blogging, Customer Experience, How To
Dying to get customers reading your blog posts? Then get comfy, it’s gonna be a long one. Now, before I start, if you’re an absolute blogging wiz, getting thousands of views every week, you’d be better off spending your time reading something else.... 
by Matthew | Jan 14, 2020 | Case Studies, Copywriting, Customer Experience
“Case studies? Why bother, I’ve got loads of testimonials?” There’s nothing wrong with testimonials. I’ve got loads of them, either on my website, Google or LinkedIn, and you probably have too. They provide vital social proof of a job... 
by Matthew | Dec 20, 2019 | Business, Customer Experience, How To
“Your hair is fine the way it is. It doesn’t need changing.” My Mum in 1988, I was seven and like all the cool kids, I had a mullet. Imagine if I’d taken her words literally and never changed. I’d have a mullet now. It’s the same...