by Matthew | Feb 4, 2020 | Blogging, Customer Experience, How To
Dying to get customers reading your blog posts? Then get comfy, it’s gonna be a long one. Now, before I start, if you’re an absolute blogging wiz, getting thousands of views every week, you’d be better off spending your time reading something else....
by Matthew | Jan 14, 2020 | Case Studies, Copywriting, Customer Experience
“Case studies? Why bother, I’ve got loads of testimonials?” There’s nothing wrong with testimonials. I’ve got loads of them, either on my website, Google or LinkedIn, and you probably have too. They provide vital social proof of a job...
by Matthew | Dec 20, 2019 | Business, Customer Experience, How To
“Your hair is fine the way it is. It doesn’t need changing.” My Mum in 1988, I was seven and like all the cool kids, I had a mullet. Imagine if I’d taken her words literally and never changed, I’d have a mullet now. It’s the same...
by Matthew | Nov 20, 2019 | Business, Customer Experience, Marketing
Christmas marketing. It’s a load of ol’ puns, right? As soon as bonfire night is over, the Christmas marketing onslaught begins. There’s the John Lewis Christmas ad countdown. The ALDI, Kevin the Carrot ad countdown. The M&S Christmas ad...
by Matthew | Aug 20, 2019 | Business, Customer Experience, How To
I went to France. Spoke French and they bloody appreciated it. Why? Because I was speaking their language. I did German at school but asking for a Wienerschnitzel when I’m gagging for a Pain au chocolat isn’t gonna do me any good. And the same goes for...
