by Matthew | Aug 14, 2019 | Business, How To, Networking
“Get in! Four bloody hours, but it’s been worth it!” Or words to that effect. What am I going on about? Canoeing down the Dordogne. Sure, I could have done it alone and it would have been a great achievement, but I didn’t do it alone, I canoed...
by Matthew | Jul 15, 2019 | Business, Copywriting, How To, Tone of Voice
“What do you mean, write like you talk? I swear like a sailor.” Good for you, and if you’re a tattoo artist down by the docks, whose main clientele are sailors wanting anchors on their bicep who love nothing more than a bit of effing and jeffing, go...
by Matthew | Jul 2, 2019 | Business, Copywriting, How To
“Adam, Robert, Lisa, Matthew.” That’s what me Mum calls me when she says my name. It’s a curious thing being called all of your siblings’ names before she gets to yours. Once she called me Beth (my niece btw). “Matthew,” I...
by Matthew | Jun 25, 2019 | Business, Copywriting, How To
Get to the point! You’ve thought that when visiting a website. We all have. Because we’ve all landed on a page that prattles on and feels like it’ll never end – like a coach journey in 38° heat with no air conditioning. Boring the pants off people will make them click...
by Matthew | May 31, 2019 | Business, How To, Networking, Promotion
You may have signed up to LinkedIn years ago, put your work experience on there, then barely touched it. Yeah, we’ve all done it. However, it’s time to use LinkedIn correctly. Using it in the right way can: Promote Your Business Showcase Your...