by Matthew | Jul 6, 2020 | Copywriting, Marketing
Hurrah – it’s a website relaunch! It’s taken months and there are probably a bucket load of random bugs that’ll need ironing out over time (because new themes tend to be a pain in the arse like that), but, well, frankly I needed to pull the...
by Matthew | Nov 20, 2019 | Business, Customer Experience, Marketing
Christmas marketing. It’s a load of ol’ puns, right? As soon as bonfire night is over, the Christmas marketing onslaught begins. There’s the John Lewis Christmas ad countdown. The ALDI, Kevin the Carrot ad countdown. The M&S Christmas ad...
by Matthew | Apr 30, 2019 | Business, Marketing, Promotion
Curious? Yeah, me too, and I’m the one writing this. Well, let me explain. Theo Paphitis is a business owner who appears on the BBC’s Dragon’s Den, and he also runs a little Twitter event every Sunday called #SBS, or to give it its full name, Small...
by Matthew | Feb 14, 2019 | Business, Copywriting, Freelancing, Marketing, Networking, Promotion
In 2018 I had massive success in marketing my business online, and I did this in a number of ways. I: Upped my engagement on LinkedIn Sent a deluge of cold e-mails Changed my tone of voice Blogged consistently And a crap load more I can’t even remember –...