by Matthew | Jul 23, 2021 | Branding, Customer Experience, Graphic Design, Marketing
Everyone uses LinkedIn these days. And if you’re not, well, you’re probably missing out on loads of potential customers. But with so many people in your niche already posting, how the hell do you stand out? One way to do that is with Linkedin carousel...
by Matthew | May 28, 2021 | Copywriting, Marketing, Promotion
Has it ever crossed your mind to repurpose your content? For many business owners, the answer is: Yes! And that’s cool. You don’t have to leave because there might be something useful for you here too. But if your answer was no, chances are you’re...
by Matthew | Dec 1, 2020 | Branding, Business, Marketing
Every business needs a brand story. But before you wade in and start cramming how awesome you are onto your homepage: STOP! Even though you: Started your business from scratch Worked long hours Built your business up to where it is today There’s a harsh truth...
by Matthew | Jul 6, 2020 | Copywriting, Marketing
Hurrah – it’s a website relaunch! It’s taken months and there are probably a bucket load of random bugs that’ll need ironing out over time (because new themes tend to be a pain in the arse like that), but, well, frankly I needed to pull the...
by Matthew | Nov 20, 2019 | Business, Customer Experience, Marketing
Christmas marketing. It’s a load of ol’ puns, right? As soon as bonfire night is over, the Christmas marketing onslaught begins. There’s the John Lewis Christmas ad countdown. The ALDI, Kevin the Carrot ad countdown. The M&S Christmas ad...
by Matthew | Apr 30, 2019 | Business, Marketing, Promotion
Curious? Yeah, me too, and I’m the one writing this. Well, let me explain. Theo Paphitis is a business owner who appears on the BBC’s Dragon’s Den, and he also runs a little Twitter event every Sunday called #SBS, or to give it its full name, Small...