by Matthew | May 28, 2021 | Copywriting, Marketing, Promotion
Has it ever crossed your mind to repurpose your content? For many business owners, the answer is: Yes! And that’s cool. You don’t have to leave because there might be something useful for you here too. But if your answer was no, chances are you’re... 
by Matthew | Mar 3, 2020 | Business, Copywriting, Promotion
In February 2020, I met a dragon. Now, before you think I’ve been smoking something, I’m talking about Theo Paphitis, from Dragons’ Den. For those who read my post in 2019, How Theo Paphitis Blew My Mind, you might recall I was chosen as one of his... 
by Matthew | May 31, 2019 | Business, How To, Networking, Promotion
You may have signed up to LinkedIn years ago, put your work experience on there, then barely touched it. Yeah, we’ve all done it. However, it’s time to use LinkedIn correctly. Using it in the right way can: Promote Your Business Showcase Your... 
by Matthew | Apr 30, 2019 | Business, Marketing, Promotion
Curious? Yeah, me too, and I’m the one writing this. Well, let me explain. Theo Paphitis is a business owner who appears on the BBC’s Dragon’s Den, and he also runs a little Twitter event every Sunday called #SBS, or to give it its full name, Small... 
by Matthew | Feb 14, 2019 | Business, Copywriting, Freelancing, Marketing, Networking, Promotion
In 2018 I had massive success in marketing my business online, and I did this in a number of ways. I: Upped my engagement on LinkedIn Sent a deluge of cold e-mails Changed my tone of voice Blogged consistently And a crap load more I can’t even remember –... 
by Matthew | Oct 4, 2018 | Business, Promotion, Testimonials
“Would you be happy to write a testimonial about the work I’ve done for you?” I don’t know about you, but for some reason, asking for client testimonials frightens the hell out of me. I don’t know why, it’s bloody ridiculous, but...