Tone of Voice Archives - Indelible Think Copywriting | Copywriter & Brand Voice Consultant

Your ultimate guide to writing conversational copy

by Matthew | Mar 27, 2024 | Blogging, Copywriting, How To, Tone of Voice

Ah, writing conversational copy. Sometimes, it’s called chatty copywriting or laid-back copywriting. But before I show you how to create an easy-to-follow guide for writing conversational copy, let’s look at what it actually is. In reality, it’s...

Do you need tone of voice guidelines?

by Matthew | Jan 16, 2024 | Tone of Voice

The internet, social media, marketing – none of it’s going to get quieter anytime soon. If anything, they’re gonna keep getting louder and louder. That’s where tone of voice guidelines really come into their own. What is a Tone of Voice...

Puns in marketing: 5 great examples of how to use ’em

by Matthew | Nov 9, 2023 | Copywriting, Customer Experience, Marketing, Tone of Voice

Puns in marketing, you can only use them if you’re a kids brand or something, right? Nope! Although brands aimed at kids love puns and wordplay, it doesn’t matter if you sell candy, cars or cushions, puns are for anyone. Why? Because they’re a great...

What is tone of voice?

by Matthew | Oct 6, 2023 | Copywriting, Customer Experience, Tone of Voice

If I asked you the question, “What is tone of voice?” I wouldn’t blame you for replying, “Well, isn’t that just how I sound when I talk?” Fair point. Well, it is and it isn’t. When it comes to writing, tone of voice is a bit...

How to work with a copywriter like me

by Matthew | Feb 8, 2023 | Copywriting, Tone of Voice

If you’ve considered emailing me to see if I can write for you, this article will show you how to work with a copywriter like me. Like every copywriter, I have my strengths and I have my weaknesses. Oh, and I can be fussy with the work I take on, which is a good...

15 ways to write in a chatty tone of voice (with examples)

by Matthew | Feb 28, 2022 | Copywriting, How To, Tone of Voice

Everybody says to write in a chatty tone of voice these days. But while informal writing might sound easy, it isn’t – especially when you’ve been drilled from an early age to respect grammar rules. What is a chatty tone of voice? A chatty style means...

Why your brand tone of voice is important

by Matthew | Nov 19, 2021 | Tone of Voice, Branding, Copywriting

Your brand tone of voice is crucial. But in a visual world, most businesses rarely see the value in nailing how they sound. Instead, they concentrate more on the logo, website design, photography or colour scheme. And that’s fine, they’re all important....

Write like you talk. Nuff said!

by Matthew | Jul 15, 2019 | How To, Business, Copywriting, Tone of Voice

“What do you mean, write like you talk? I swear like a sailor.” Good for you, and if you’re a tattoo artist down by the docks, whose main clientele are sailors wanting anchors on their bicep who love nothing more than a bit of effing and jeffing, go...