“Get in! Four bloody hours, but it’s been worth it!”
Or words to that effect.
What am I going on about?
Canoeing down the Dordogne.
Sure, I could have done it alone and it would have been a great achievement, but I didn’t do it alone, I canoed with my friend Pete (while my wife and another friend, John, were in the other boat).
Y’see, working as part of a team gave me more satisfaction than doing it on me lonesome.
Building a business is the same.
Yes, it’s possible to go it alone, find clients and customers and become a huge success.
However, it doesn’t work for everyone. Some find it hard to make a success of their business – that’s where collaborating can help.
Why collaborating is good for your business.
I probably wouldn’t be freelance at this point without working on projects alongside:
- Graphic Designers
- Web Designers
- SEO Agencies
- Lead Generation Agencies
A bit of business collaboration is a good thing. You build relationships with other businesses who can send endless work your way.
Before you know it, you barely have to look for a new client again because other agencies or professionals are passing your name on for you to add your expertise.
And I’m not talking to just writers and other freelancers here.
It can work whatever business you’re in.
Who can you collaborate with?
Other than what I’ve mentioned above, how about:
- Digital Marketers
- PR Agencies
Look around you.
Are there businesses in the area which complements yours?
Can what you do be helped by cross-promoting or running a joint stall at an industry event with:
- Construction companies
- Cake designers/Bakers
- Educational establishments
- Toddler groups
- Independent book shops
- Holistic therapists
- Walking groups
Can any of the above help your business?
Why not sit for a short while, write down what you do, the kind of businesses you can help, and who can help you in return.
Collaborating means you can pass on customers and clients to each other, helping you capture more leads and so your business grows.
Don’t delay, collaborate today.
Taking a little time to think who can help you can reap amazing results. Sure, it won’t happen for everybody. And whether your business is successful or struggling, going it alone doesn’t have to be the only way to work.
Big businesses collaborate all there time, co-branding and marketing together thanks to their core values.
Upcounsel.com name some pretty big ones, including:
- Uber and Spotify, and
- Red Bull and GoPro
There are millions of business owners out there, just like you, in your industry or in others who, by working together, can turn a business doing ‘okay’ into one that’s kicking arse left, right and centre.
And, unlike canoeing, it’s unlikely your thumbs will be covered blisters by working with others – ouch!
Until next time,
PS. If you’d love to collaborate with a copywriter on a project, check out how I help businesses on my About page or see how to be a bloomin’ fantastic client by checking out my post 14 Tips For Working With A Copywriter.