Your copywriting questions answered.

Before working with a freelance copywriter, here are some copywriting FAQs.

Whether you’re looking for a tone of voice copywriter, like me. Or a writer with other skillsets, clients always have reservations.

That’s why I’ve included my copywriting FAQs.

My most frequently asked questions:

What does a freelance copywriter do?

Loads of stuff. We write web pages. Blog posts. Articles. Product Descriptions. Case Studies. Slogans. Straplines. Brochures. Flyers. And loads of other stuff too.

But most importantly, we make your business sounds awesome, so you stand out against the competition.

To check out my full range of services, visit my Services & Pricing page.

How much does a copywriter cost?

Honestly, it depends. There’s no industry standard, pricing is pretty much dependant on the individual writer.

Most writers price on what they feel their experience is worth, as well as the ROI you’ll achieve once the copy is up and working hard.

Check the Services & Pricing page for mine.

Is a face to face meeting essential before hiring you?


I’m happy to speak to you over email, on a phone call or via a WhatsApp or Zoom video call.

If you’re local, I’m happy to visit your premises or meet for a chat, but if this involves any distance, I would usually request expenses for the initial meeting.

Obviously, face to face is tricky during the COVID-19 pandemic, unless you’re happy to supply me with a hazmat suit – then, yeah, let’s do it!

Do you charge for calls?

Your initial discovery call is free (some writers charge for those, I don’t). But, should you need regular calls during the project, these are billed at £50 per hour.

Okay, if you ask to call me for 5-minutes, I rpobably won’t charge you (unless you call me 17 times in one day).

Just as someone working in an office is paid for every minute of their day, I also am entitled to be paid for my time (but I do feel your initial discovery call to see if i’m the right fit should be free).

I'd like you to do some copy, but how do I tell you what I need?

In the first instance, send me an email or give me a call. Once I know what you need, and you’re happy with the price, I’ll send you a project planner to complete.

This helps me get to the core of what you’re looking for.

And, when completed, just email it me back and we’ll be raring to go!

You can also check out my How It Works page for a step-by-step guide to how we work together.


Do I need to pay anything upfront?


On most projects, I request 50% payment up front. This is standard practice for most freelancers. Well, every freelancer, really.

This is due *before* work begins.

However, I do understand the worry and risk involved, which is why I send a ‘Contract of Work’ with every project. This covers us both, so you get the work you’re paying for, and it ensures I get payment in full once the project is signed off.

On larger projects, I may request 50% upfront, 25% after the delivery of the first draft and the final 25% upon sign off.

Who sets the timeline for the job?

More often than not, I will, once I know what’s involved, the complexity involved etc.

You may have a deadline, however, which I will always take into account and feedback to you if this is viable.

I need the copy in 24-hours, can you do it?


However, be aware I will charge a ‘quick-turnaround’ fee.

What I would say is, me writing something in a day won’t be my best work. Good copy comes when it is allowed to sit.

24-hour turnarounds are possible, I’ll write as best I can, but nothing good ever came out of rushing, so be aware of this when you need copy.

Make sure you don’t leave it until the last minute.

How will you send me the work?

As a Word or Google document.

Do you write free samples?


Although I understand how difficult it is to choose a copywriter, I don’t write for free.

Some businesses ask multiple writers to write a sample, don’t choose them for the job and use their sample anyway – which is theft.

My samples are my website and my Portfolio.

If you need me to write a sample before picking me, I will need to charge for this.

After all, a decorator doesn’t paint a wall for free before being chosen.

Are you insured?

I am!

I’m insured up to £1,000,000 with PolicyBee.

 Policy Bee Logo, Professional Insurance, Copywriter, Freelance Copywriter, Copywriter in Liverpool

I'm not happy with the work. What can I do?

Don’t panic.

If you’re unhappy with the 1st draft, or it’s not spot on – that’s normal.

1st drafts are a template for what I feel is right and what I have read into your brief. You get two rounds of amendments with every piece of copy, which means whether it needs a few tweaks, or a complete rewrite, there’s still time to get it right.

I'm happy with the work. How do I pay?

Once you’ve signed off the copy, I’ll send you an invoice which is payable within 10-days of sign off.

Some businesses, mostly larger ones, have set payment terms due to the way their account department works. I’m happy to work to your payment terms, within reason.

30-days is the most I accept, anything over that I will request you bring it down to a minimum of 30-days.

As a freelancer, I live hand-to-mouth some months, so payment is life-saving for me at times.

I forgot to pay you on time, what will happen?

Each invoice has a payment date on it, and I request you stick to it at all times.

However, I know this isn’t always possible, or you might forget.

Usually, as long as you let me know and pay it within 7-days of the original due date, I’ll understand.

However, if you still haven’t paid within 7 days of the original date, I will have to add an 8% late-payment charge onto the invoice (this is outlined in the contract you receive at the start).

This is yet to happen with a client, although it’s come close a couple of times.

Don’t just take my word for it.

Here’s what customers looking for a conversational tone of voice copywriter have to say:

“Matt communicates the key benefits of a service with a chatty style sprinkled with humour, that stands out against the bland, boring copy that’s on the web.”

Gavin Harris


“Incredible! Thank you so much. Also, I absolutely love Madonna and I’m currently dancing around the flat! This is so amazing. I can’t thank you enough.”

Sophie Cross

Freelancer Magazine

“After poor experiences with other writers we’re super happy we found Matt. He delivers DE>EN translated content that’s smart, witty and fits our TOV.”

Carina Bohlender

Lampenwelt / Lights.co.uk

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