Let’s face it – the craft beer world is packed tighter than a tent at a beer festival.
New breweries are popping up every day. Having a great beer (maybe even the best) isn’t enough. If your story isn’t hitting home with drinkers, you’ll get lost in the froth. Whether for your website, social media or beer labels, the right words can make all the difference between a customer grabbing your IPA or someone else’s.
That’s why creative copywriting for microbreweries is essential.
How to create irresistible marketing for breweries
Your copy isn’t just about the words. It’s about crafting a message that boosts your micro brewery sales in the crowded craft beer market:
One. The craft beer world is noisy—your copy should be hoppy
Owning a microbrewery is competitive. Only the most memorable ones survive.
So, how do you make your brewery stand out like a strong, hoppy ale?
Well, look at brands like BrewDog for inspiration:
Their 2022 campaign tapped into the common opinion that Russia and Qatar had bribed their way into hosting the World Cup. So, they ran an anti-World Cup campaign and promised to give all profits from their Lost Lager to human rights charities.
They use witty, humorous copywriting to get their marketing message across.
Tapping into current events is a powerful way to get sales.
To learn more about hilarious marketing, check out my post, Funny Copywriting: How to create funny marketing campaigns
Two. You need a story that sticks with people
People don’t just buy beer; they buy stories.
Take Guinness, for instance—its rich history and tradition are as much a part of the brand as the taste of the beer itself.
Craft beer drinkers LOVE a good story—they’re curious, adventurous, and always up for a narrative as much as a pint.
Whether it’s the tale of how you stumbled upon the perfect recipe or the inspiration behind your latest brew, a well-told story can engage customers and foster loyalty.
Brands with compelling stories, like Dogfish Head, who are big on who their target audience is, see higher customer engagement and repeat business because their story makes them memorable and relatable.
So, crafting a memorable brand story for your brewery and products is a must.
Three. Fun Labels = Memorable Branding = Loyal Drinkers
First impressions matter!
In the craft beer world, that impression comes from your labels, cans and bottles. Quirky names and slick designs might catch an eye, but what if your label copy could make someone laugh out loud in the beer aisle?
For instance, the humorous labels from Flying Dog Brewery help them stand out on crowded shelves:
Their labels don’t just describe the beer; they make people laugh and persuade them to choose that over anything else.
Four. Bold copy creates a bold beer brand
The best craft beer brands have a distinct personality.
Your copy must reflect whether your brewery vibe is laid-back and beachy or edgy and experimental.
Think of brands like Stone Brewing—they embody their unique personalities through their copy and branding, creating a fun, approachable and bold image:
Your craft beer brand needs copy that reflects your brewery’s identity, whether quirky, adventurous or down-to-earth.
Five. Keep your copy consistent everywhere
Your brewery website, ads, labelling and social media should all sound the same.
Keeping your brewery marketing consistent across all channels means boosting beer sales and encouraging repeat business no matter where customers find your brewery—whether online or in person.
Now you’re ready to brew success
The craft beer industry is packed, but with:
- A distinctive story
- Eye-catching labels copy
- A unique personality
- Bold messaging
- Consistency across all marketing
you will create a memorable brand that resonates with customers.
For more hoppy advice filled with goodness, check out my post, How witty descriptions can increase craft beer sales.
I offer copywriting for microbreweries
Whether it’s for your labels, adverts, website, product descriptions or articles, hell, I’ve even improved the website SEO for breweries too (cos that’s what’s gonna help you get found on search engines).
If you’re looking for a beer industry copywriter who knows how to turn ale into words that sell, let’s grab a virtual pint and talk.
Or, if you’re not quite ready, be sure to check out my content and website copywriting services.
Work with me, and I’ll help you create fun, engaging copy that shows your customers why your brewery is the one they want to follow, drink and rave about to their friends.
Until next time
Matt
