Copywriting for small businesses can be the difference between blending in with everyone else and standing out like a lighthouse.
But no ordinary lighthouse.
A lighthouse that, instead of the usual white light, has a multi-coloured strobe light effect, like you’re raving at a dead mad disco.
Cor, now, how unforgettable would that be?
But how exactly can a copywriter help you do that?
Let’s dive into what one is—and all the benefits that point to why small businesses need a copywriter.
So, what is copywriting?
Copywriting is more than just stringing together nice sentences.
It’s writing words that resonate, engage, and—most importantly—make people take action, whether downloading a free booklet, sending you an email or booking a call.
A skilled small business copywriter doesn’t just write words; they strategically craft messages that speak directly to your audience’s needs, preferences and motivations.
They know the ins and outs of SEO copywriting to help you get found on Google (if you found this post after a Google search—like that!)
The result?
Your business sounds human and is easy for people to find.
12 benefits of copywriting for small businesses
Okay, I’ve briefly covered some of the benefits of working with a writer, but let’s dig deeper.
They:
One. Get you noticed online by improving your search engine rankings
A skilled copywriter for small businesses knows how to create search-engine-friendly content so your site ranks higher and attracts the right audience.
No one can guarantee you’ll rank number one; if they do, run a mile, it’s bull.
However, a writer who does proper SEO research will know how to get you ranking for all types of keyphrases and keyphrase variations in your niche.
Two. Give you a strong, memorable brand voice
A professional copywriter will help you create a consistent and distinct brand voice, building recognition and trust with your target audience. You don’t want people finding you on social media, and when they land on your website or get your newsletter, you sound completely different.
If you do, you’ll confuse them.
By getting a clear tone of voice, your audience feels safe wherever they hear from you because you sound the same.
Don’t underestimate how important that is!
Three. Write clear copy that makes people take action
Good copy captures attention fast.
A small business copywriter ensures your value is clear, driving customers to take action, from signing up for your newsletter to buying and rubbing all your lovely goodies in their faces (or services, though less of the face rubbing).
Four. Save you from wasting time you don’t have
Your writer probably can’t do what you do cos you’re an expert—but so are they!
You’ll have loads to juggle running the day-to-day, so copywriting for small businesses is a must.
Not just to free up time but to leave it in the hands of somebody who’s an expert in writing eye-catching sales copy.
Five. Add a professional polish to your content
Mistakes and unclear messaging will harm your credibility.
A writer makes sure every word is polished and clear.
Six. Tweak content for different platforms
From websites to blogs and social media, your content can be repurposed.
You can’t just copy and paste everywhere.
With skilled tweaking, a writer can turn a 1000-word article into a 200-word social media post masterpiece.
For more, check out 7 great ways to repurpose your blog posts.
Seven. Write regular content so you don’t just disappear
A steady flow of blogs, social posts and newsletters keeps your business visible and in people’s minds.
There’s nothing worse than constantly posting “I’m back…” in your newsletter and social posts.
Regular blogging also tells search engines your site is active and improves your SEO.
Posting now and then isn’t going to keep you front and centre and remind people why they should buy your stuff or work with you.
Eight. Create useful blog posts that can get you more leads
Sticking with blog posts: Creating regular, useful content for your audience will warm them up and turn them into buying customers.
People don’t react well to cold calling these days.
They prefer getting to know a brand and seeing that they’re good at what they do before spending their money.
Nine. Know how to write emails that get results
Email marketing is powerful for customer loyalty and conversions.
Any writer worth their salt will know how to write email subject headers that increase open rates and write email copy that, once opened, will make people think about finally buying what you have to offer.
Ten. Boost your social media engagement
That doesn’t mean going viral.
Going viral rarely brings you clients.
Instead, they should be writing content that’s useful to your customers and making them want to like, share, and comment on your stuff.
You tend to find that buyers don’t comment much; the silent readers tend to turn into the most loyal customers.
Eleven. Give you a good Return on Investment
One of the biggest arguments against investing in copywriting for small businesses is cost.
Believe me, I’ve been there.
But by having content aimed at your ideal customers, you get better leads and, in time, a high ROI.
You’ve got to speculate to accumulate, so the saying goes.
And as a small business owner myself, that’s 100% true.
Twelve. Give you a constant stream of creative ideas
When you run your own business, it’s harder to see the big picture.
As an outsider, a small biz copywriter is slightly detached, so they can see what’s working and what isn’t better and faster and give you new and better ideas.
They’re not stuck in their head, stressing like you will be.
Having someone whose job is to create content your audience wants to read, watch or listen to means you’ll never be short of fresh content.
So, do small businesses need copywriters?
You can go it alone, but if you get dead busy, you’ll struggle to keep up with the same amount of social media posts, newsletters and blog post output.
That’s why I offer copywriting services for small businesses.
If you need help writing targeted content, whether it’s your website, blogs, product descriptions, newsletters or something else, email matt@indeliblethink.co.uk and let’s chat about how I can help.
Until then
Matt
