Not everyone knows what a copywriter does, which is why, when looking for someone to write articles, a lot of people (just like you if you’ve found this organically), will Google something like, “Does a copywriter write blog posts?”
And this happens because there’s confusion over whether it’s a copywriter or content writer who does this – or is it both?
Well, let’s just quickly jump into explaining the difference.
What is Copywriting?
Copywriting is writing writing that aims to persuade the reader to take some kind of action. That could be downloading a free guide, signing up for a newsletter, booking a call, buying a product or service or sending an email.
The main copywriting services include:
- Advertisements
- Webpages
- Landing pages
- Email Campaigns
- Taglines and Slogans
What is Content Writing?
Content writing is writing that’s informative, engaging and useful that focuses on providing information and building relationships with the reader.
The main content writing services include:
- Blog Posts
- Print and Digital Articles
- Social media posts
- E-books
But the truth is, most copywriters cover both copywriting and content writing.
Only a handful of writers call themselves content writers and that’s all they do.
To learn more about the difference between copywriting and content writing, check out, Copywriter vs Content Writer: What’s the difference?
But let’s not confuse you any further, let’s answer your question.
Does a copywriter write blog posts?
The answer is: Yes!
A copywriter writes blogs, even though it’s content writing, 99.9% of copywriters offer this as a service.
Why do I need a blog post writer?
Getting someone on board to write your stuff is going to save you the usual, time.
But that’s not the real reason you should work with a blog copywriter.
The main reason to use one is that they have a great understanding of SEO, so they can create multiple posts that all tie and link together, which Google loves when it’s checking your website SEO.
Copywriters can also help you repurpose your articles into social media posts.
Oh, and if you have old blogs nobody is reading anymore, they can also edit and update those, improve the SEO and get traffic flowing to your site again.
Not bad, huh?
How do I give my writer what they need?
So, now you know the answer to: “Does a copywriter write blog posts?”, your next step is to give them everything they need to do the job.
But how?
Well, if you hire a copywriter to write your blog posts, then they’ll usually have a brief ready for you to fill out.
Yes, they can come up with article ideas, but if you already have stuff you want to talk about, either fill in the detailed brief they send you or send them your own.
Give them as much information as possible, so they can write something pretty top-notch for you.
Need a copywriter to write your blog posts?
Then make sure you look up the right copywriter for you.
If that’s me, great!
I’m a blog post copywriter and I’ve written all sorts of topics for all kinds of industries, from sustainability, cricket bat willow, on-pack marketing and boilers to international shipping, wedding flowers, cars and premature ejaculation (yes, really).
So, if you need to outsource yours, check out the prices for blog post writing in my Services or pop me a message and let’s chat about how I can help you create new articles (and maybe breathe new life into some old ones).
Until next time
Matt
PS. If you want to have a crack at writing your own articles but are struggling to think of ways to get more eyes on them, check out my article, 11 tips for writing great blog post titles (with examples)
