How It Works

What it's like to work with this freelance copywriter.

No two writers are the same. Here’s how copywriting works with me.

Every copywriter is different. We all have different levels of experience, styles and ways of working.

So, if you’re looking to work with me, then my 6-step guide below is how I work with clients – follow them, and you’ll be alright in my book.

how copywriting works, Picture of freelance copywriter, Matthew Drzymala, Indelible Think Copywriting - Freelance copywriter in Liverpool, freelance copywriter liverpool

Step 1.

Get in touch

This one is dead easy.  Get in touch by clicking the ‘Let’s chat‘ button or fill in the contact form at the foot of the page.

Step 2.

Have a chinwag and get a quote

Whether organising a phone or video call. Or just shooting the breeze over email, let me know what you need. Ideally, jumping on a discovery call is preferred, but if you’re unable to, email is fine.

Either way, I’ll ask you a bunch of questions to help me get to know you and your business better.

I’ll let you know my availability and give you a quote for the work. For an idea of what I charge check out my Services page (prices may vary depending on project complexity).

Once we agree a fee, it’s time to get started.

Step 3.

Complete a project brief

If you give me five bullet points for a 2000-word article or a 10-page website, it’s gonna be shit.

So, I’ll send you a project brief. Article briefs, for example, are relatively short.

For websites, you receive a Website Content Brief to brain dump everything amazing about your business.

This brief is extensive and you might feel you’re doing a lot of work, but if you’re not excited enough about your business to give me everything I need to write about it, you can’t expect me to get excited about it either.

This is a collaboration.

You’re part of the process – that’s how copywriting works.

And your role is to get everything out of your head, so I can craft something sharp and concise.

Step 4.

Sign a contract and pay a deposit

Once I have everything I need, I’ll ask you to sign a contract of work to make sure we’re both covered legally.

You’ll also need to pay a 50% deposit BEFORE I start writing. This is standard practice for all freelancers – if you’ve worked with a writer before and they never requested one, they really should have.

No deposit, no work.

Step 5.

Complete a project brief

We’re on the same side, so constructive feedback from your is essential. I don’t accept bad attitudes or abuse. Writing content is a process, sometimes I’ll nail it first time, other times not.

First drafts are tricky, so see it as my brain dump and it might need light or major tweaking to get it how you want it. If I get it spot on, great. But don’t be disheartened if not, that’s why I offer up to two rounds of amendments.

It’s a process, and the best results come when we work together.

Step 6.

Feel as chuffed as nuts with the outcome

Once I’ve implemented your amendments and you’re happy with the work, sign off the project and I’ll send you an invoice for the other 50% of the agreed fee.

If we work together again, it’s unlikely I’ll ask for a deposit. I request these when we first work together, once we have a great working relationship I tend to invoice at the end of a project – unless it’s a big one.

Got a question?

No worries, I also have a page filled with questions people have asked me about how copywriting works. If I’ve not covered a query here, check the FAQs page, my article, 15 Tips for Working with a Copywriter or send me a message.

What’s in it for you:

Save time & money

No more tedium of hiring, onboarding, training and retaining staff – working with a freelancer is faster and cheaper.

Get more clients

Originality stands out, and if you can get people to stop and look at your branding, you can turn them into customers.

Make more sales

More customers means more sales. You’re in business to make money, so don’t let it slip thought your fingers.

Sound amazing

You’re amazing, so let me help you stamp your personality all over your website, social media and branding.

Don’t just take my word for it.

Here’s what customers looking for a conversational tone of voice copywriter have to say:

“After poor experiences with other writers we’re super happy we found Matt. He delivers DE>EN translated content that’s smart, witty and fits our TOV.”

Carina Bohlender

Lampenwelt GmbH

“Matt is full of helpful knowledge and is easy and friendly to talk to. He also gets my brand’s tone of voice which is why I’ve worked with him on several projects.”

Natasha Francis

The Urban Vintage Affair

“Matt was very helpful and patient and knew exactly what I wanted. I’d recommend using him and will be using his skills again to increase my sales.”

Carys Pritchard

Photography by Carys

Want a tone of voice copywriter to add personality to your brand?

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