How It Works

What it’s like to work with me

How copywriting works.

Below is a step-by-step guide one how copywriting works. Or should I say, how us working together on a collaborative project works.

Step 1.

Get in touch

This one is dead easy, you send me an email or give me a call. If you’re reading this, you’re probably interested in me writing for you, so, get in touch by clicking the ‘Let’s chat‘ button or fill in the contact form at the foot of the page.

Step 2.

Have a chinwag and get a quote

Whether organising a phone or video call. Or just shooting the breeze over email, let me know what you need. Ideally, jumping on a discovery call is preferred, but if you’re unable to, email is fine – either way, I’ll ask you a bunch of questions to help me get to know you and your business better.

I’ll let you know my availability and give you a quote for the work. For an idea of what I charge check out my Services & Pricing (prices may vary depending on project complexity).

Once we agree a fee, it’s time to get started.


 Step 3.

Complete a Project Brief

If you give me 5 bullet points for a 2000-word article or a 10-page website, it’s gonna be shit.

So, I’ll send you a project brief, article briefs, for example, are fairly short.

For websites, you receive a Website Content Brief to brain dump everything that’s amazing about your business. This brief is extensive and you might feel you’re doing a lot of work, but if you’re not excited enough about your business to give me everything I need to write about it, you can’t expect me to get excited about it either.

This is a collaboration. You’re part of the process. And your role is to get everything out of your head, so I can craft something sharp and concise.

Step 4.

Sign the contract and pay a deposit

Once I have everything I need, I’ll ask you to sign a contract of work to make sure we’re both covered legally.

You’ll also need to pay a 50% deposit BEFORE I start writing. This is standard practice for all freelancers – if you’ve worked with a writer before and they never requested one, they really should have.

No deposit, no work.

 Step 5.

Give feedback on drafts

We’re on the same side, so constructive feedback from your is essential. I don’t accept bad attitudes or abuse. Writing content is a process, sometimes I’ll nail it first time, other times not.

First drafts are tricky, so see it as my brain dump. It might need tweaking to get it how you want it to sound. If I get it spot on, great. But don’t be disheartened if not, that’s why I offer up to two rounds of amendments.

It’s a process, and the best results come when we work together.

Step 6.

Feel chuffed as nuts with the end result

Once I’ve implemented your amendments and you’re happy with the work, sign off the project and I’ll send you an invoice for the other 50% of the agreed fee.

If we work together again, it’s unlikely I’ll ask for a deposit. I request these when we first work together, once we have a great working relationship I tend to invoice at the end of a project, unless it’s a big one.

Not answered your question?

No worries, I also have a page filled with questions people have asked me about how copywriting works. If I’ve not covered a query you have here, check the FAQs page, my article, 15 Tips for Working with a Copywriter or send me a message.

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how copywriting works, Indelible Think

Matt, I’ve read the copy you’ve done for me. I need to swear I’m afraid.

I f***ing love it!

Honestly, f***ing love it!

I’m well impressed!

Grace Grieve, Pink Labrador PR

Give your business loads of personality – get in touch

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© Indelible Think Copywriting | Freelance Copywriter in Liverpool | All Rights Reserved 2021

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