Everyone uses LinkedIn these days. And if you’re not, well, you’re probably missing out on loads of potential customers. But with so many people in your niche already posting, how the hell do you stand out?
One way to do that is with Linkedin carousel posts.
But how do you create LinkedIn carousel posts?
Honestly, it’s dead easy – and I’m going to show you how.
How to create LinkedIn carousel posts in 5 easy steps
Carousel posts are probably the most underutilised features on LinkedIn. Sure, you’ll find a shitload of videos, images and links, but carousel posts?
Not so much.
So, if you’ve got something new to say. Or you’ve got loads of content you’d love to repurpose (see my article, How to repurpose your content), here’s how:
One. Create a Canva account
Yep, there are many ways to create the images you need, but the easiest and fastest way is with a Canva account.
That’s tip one.
Two. Select your image size
You’re going to want your carousel images to look good and fit nicely, so I’d choose one of two options here, either:
A. An Instagram post size of 1080 x 1080 px
B. A LinkedIn post size of 1200 x 1200 px
Either is fine.
And eh voilà, you’ve got the beginnings of your template:
Three. Start creating your masterpiece
Yep, here’s where you start to add your branding and whatever it is you want to say.
This is where the real fun begins – and I’m going to show you how to make your Linkedin carousel posts really stand out. And to do that, I’m going to use my article, How to write product descriptions better.
First, I need to create my header image:
Adding the title and my website address is all well and good, but it looks boring. You need to give your readers a prompt to read on, and you do this by clicking the ‘Elements’ tab and adding arrows or images that compliment your branding and overlap onto the following slide.
Here, I’ve added a lightbulb and an arrow to the first slide and positioned them to the right. And to make sure these line up on the next slide, you have to duplicate the slide, copy and paste your image and drag them to the left.
And to make sure they align, Canva has rulers which show you exactly where your other image is placed.
They also make your carousel that little bit more visually appealing instead of it just being pages of text.
Swap out the headline with your helpful content, and this is what you get:
And do the same throughout until you end up with something like this:
Pretty cool, right?
Four. Save your creation
But not as a PNG or JPG!
While LinkedIn lets you post images, you can’t use them in a carousel post. To do that, you need to save your images in Canva as a PDF.
I’ll repeat it, a PDF.
LinkedIn does let you post images, but they need to be in document form for carousel posts.
Bonus tip: If you save it as a PNG or JPG, you can use it on Instagram, woohoo!
Five. Post it on LinkedIn
Yep, once saved, you’re ready to post.
To do that, when you start writing a post, click the ‘Add a document’ button to attach your slides:
Then you type your post and unleash your helpfulness on the world:
That’s it – you’ve done it!
Ready to create your carousel post on LinkedIn?
Then go for it!
I’m not a whizz with images, but Canva makes it dead easy. Just play around with it and give yourself time to make mistakes. It’s all part of the fun.
Or, if you really can’t get your head around it, get in touch to see if I can help.
Until next time