iFi audio


I've worked with iFi audio since May 2018 and completed a wide range of work for them. The original brief I received was to rewrite 30+ Product Descriptions, removing the overly-techy audiophile speak and stripping it right back so a layperson can understand it.

This job has evolved into more work, including writing their entire website, as well as on-going work including Blog Posts, Press Releases and Media Packs.


Below you'll find examples of product descriptions, blog posts and their About Us page - you can check out the complete website at ifi-audio.com

Examples of Press Releases and further work on this huge project can be supplied upon request.

Product Descriptions

Blog Post

iFi also requested me to write some blog posts under a fake character name too.

We settled on Stereo Mike.

About Us Page

Afterwards, Vicky Pickles from iFi was full of praise:

"We love working with Matt, not only does he 'get' what we're all about, he's been able to turn some pretty techy product descriptions and webpage content on our old website into sharp, well-written copy that can be understood by everyone!

He keeps us informed of what he is doing every step of the way, which is why he now works with us on all our written projects including press releases, blog posts and media packs.

Honestly, with Matt writing for us, we've struck gold!"