How to make your business kick ass

How to make your business kick ass, great headline, eh?

That’s probably one of the reasons you clicked through and started to read. The fact is, the headline I used made you stop and click. And its things like this you need to do when promoting your business because it’s hard to get noticed. By doing something a bit different, it makes people stop and have a look at what you have to say.

So, ready to make your business kick ass?


How To Make Your Business Kick Ass

When you first start your business, you may feel like a complete novice. It’s difficult to know who to target, how to target them and what tone to write in. Here are some handy tips to get your business facing in the right direction and kicking ass!


How To Be Kick-Ass Rule #1: Be Yourself

Yeah, we’re all ourselves, but the first thing people do when they promote their business is talk like C3PO from Star Wars. Nobody likes C3PO, not really. He’s functional, but most of the time he gets in the way, and that’s what stilted business speak does. It gets in the way of your business booming. This post is relaxed, and I’m slagging off C3PO. It shows:

  • My personality
  • Humanises me, and
  • Makes me relatable

Don’t just regurgitate words like you’re reading from a very bland script (Phantom Menace, anyone?), just be yourself. And honestly, isn’t the best part of Empire Strikes Back the moment C3P0 has his limbs ripped off? Yes. Yes, it is.

business, make your business kick ass, copywriter, marketing, copywriting


How To Be Kick-Ass Rule #2: Talk To One Person

When you watch a Chuck Norris film, doesn’t he just speak to you as an individual?

The answer is yes because he’s Chuck Norris, don’t question it. I know more than one person is reading this, but I use the word ‘You’, ‘You’re’ and ‘You’d’ a lot.

You is a magic word because it zones in on one individual. It makes what you’re saying personal.

Don’t just take my word for it: make your business kick ass Which brings me on to…


How To Be Kick-Ass Rule #3: Don’t Bore People Talking About Yourself

You’re amazing. You’ve got Degrees, Diplomas and Keys to the City. You’re bonafide awesome! Customers care very little. Open your website with a catchy first line.

Make it funny. Make it shocking. Ask a question.

Whatever fits your brand, make it memorable.

Don’t make it all about you, or people will run a mile!

business, make your business kick ass, copywriter, marketing, copywriting


How To Be Kick-Ass Rule #4: Empathise With Your Audience

Your potential customers need something. You have it. But first, you need to show them you understand their pain points. Don’t just jump on them, waving your product in their faces and screaming about how it’ll change their lives. Speak to your target audience like a human being.

Tell them you’ve been in their position and that you’ve felt the way they do.

People deal with people, especially those who’ve suffered the same problems.


How To Be Kick-Ass Rule #5: Show Them The Benefits

Sure, you can tell them what you do, but what are the benefits of what you’re selling?

Maybe you sell odour eaters. Saying: “We sell odour eaters that you put in your shoes,” is bland. Your customers already know what you do. So, what can you do to jazz up your wording and show them the benefits of buying from you?

Try: “Find flowers wilt when your kick off your shoes? Help save the Bee population from starvation by sticking our odour inserts into your trainers before you buzz off to work.” I

t’s more striking, it’s a little bit of fun – and your stinky socks will smell no more, which is excellent news for plants, Bees and humans everywhere.

business, make your business kick ass, copywriter, marketing, copywriting


How To Be Kick-Ass Rule #6: Kick Ass!

Go on, show the world you’re different. Being bland and blending in won’t get you noticed. Be:

  • Original
  • Yourself, and
  • Unignorable

You’ll get more shares on social media. Make friends. Engage customers and be the undisputed King or Queen of what you do. Go on, get out there and make your business kick ass!

Not only will your business be kicking ass, but it’ll be getting its name out there to vital business contacts.
If you’re struggling to find the tone of voice that’s perfect for your business, or you’re just not confident promoting yourself – get in touch – because, heck, words are why I’m a copywriter and I can help your business kick ass!

Until next time,

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freelance copywriter in liverpool, Indeliblethink Copywriting, copywriter matthew drzymala

Written by Matthew Drzymala

Hey, I’m Matt, a freelance tone of voice copywriter in Liverpool (though I’m originally from Manchester).

I specialise in writing laid-back, chatty copy for businesses who want to sound like somebody with a pulse runs their business – not a robot.

I’m also a comedy author, when I get the bloody time.


  1. Gillian Cullis

    Fantastic Matthew. Reading your blog cheered me up immensely. I know I have a way to go, but happily I’m already doing some of what you advise.
    You do know, you are now my go to blogging mentor?
    Thank you for putting your wonderful words out there. I now have hope. ?

    • Matthew

      Thank you, Gillian. What a lovely thing to say 🙂

      I know how long it took me (and I still struggle now), so if I can help anybody, it really does make me happy when somebody, like yourself, finds it helpful.


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