Meta Ads Copy
For Ad agencies brands that want a better CTRNeed better ad copy or opening hooks to A/B test?
Some people click an ad from the opening hook. Others need to read the full advert before they buy. But finding out what copy works best for different avatars, products, pain points or desires takes time.
That’s why I offer complete ad and opening line hook packages for Meta Ads agencies to split test.
Why Meta ad agencies and brands need this
Split testing is the best way to find out which ads work and which don’t. Hook clients with a cool one-liner or engrossing ad copy and you’ve pretty much got the sale in the bag. The higher CTR on your ad, you get more clicks for your money.
Test different options for multiple audiences and you’ll see a massive increase in your leads and sales.
Clap your eyes on these Meta Ad packages
There are two services to choose from, opening line hooks only or opening line with full ad copy:
Opening Hook Testing

What’s involved:
- Create X number (3-minimum) of opening hooks (bit before See More) to test which gets a better CTR
- Each hook focuses on a specific avatar, paint point, product, motivation or desire, etc.
- Create X number (3-minimum) of alternatives of your best-tested hook to use in your ads
You can choose as many hooks and avatars as you like, but the minimum per project is three hooks and one hook focus.
This package doesn’t include writing the full meta ad copy.
From: £595
Complete Ad Writing

What’s involved:
- Create X number (3-minimum) of Meta ads for you to test which gets a better CTR
- Each ad focuses on a specific avatar, paint point, product, motivation or desire, etc.
- Create X number (3-minimum) alternatives of your best-tested ad copy to use in your ads
You can choose as many ads and avatars as you like, but three ads minimum and one audience/message focus.
You can bolt this onto the opening hooks package or it can be its own separate thing.
From: from £1895
I was browsing a directory site for copywriters and wasn’t impressed by the samey profiles. Matt’s profile was different from all the rest. His opening line stopped me in my tracks, reached out and grabbed me by the (eye)balls.
Grabbing your target audience’s attention is the most important aspects of digital advertising. If you can’t get their attention, you can’t attract them to your website which means you can’t sell them your product or service.
I’ve worked with Matt on several Google and Meta ad copywriting projects and he always delivers the goods.
Gordon Campbell, ClickBOOST
Get meta ads copy that gets clicks
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