The Urban Vintage Affair

About and product page intros for TV antique expert

The project

Natasha Francis from The Urban Vintage Affair asked me to rewrite her ‘About’ page, which was dated. It needed a chattier tone of voice and had to include links to specific internal pages.

She also asked me to rewrite and add some personality to her product page intros.

The outcome

A modern ‘About’ page that focuses less on Natasha, and more on what she offers her clients. It also mentions she’s one of the expert dealers on the popular BBC One show, The Bidding Room, to add a little extra authority to what she does.

Following the update to her About page, a snippet of my copy was used on the Hello Magazine website:

Meanwhile, the intros on her product pages, which were confusing are now clear, straightforward and filled with personality.


As seen on:

It’s always a pleasure working with Matt.

He’s very professional and full of helpful knowledge, as well as being really easy and friendly to communicate with.

Matt also understands my brand’s chatty tone of voice which is one of the reasons I’ve worked with him on several projects.

Natasha Francis, The Urban Vintage Affair & TV Personality

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