Working in the toy industry isn’t all fun and games (okay, a lot of it is). It’s hard work because reaching kids and parents isn’t easy.
So, to give yourself the best chance of doing so, you need to think about working with a toy industry copywriter.
But how do you pick the right one?
Choosing the right toy industry copywriter for your brand
Look, you can choose a children’s toy brand writer for many reasons, but you really want one who totally resonates with parents and lives your brand’s ethos.
They’ve got to know how to have fun, and they’ve got to be a big kid at heart.
So, they should be someone who:
One. Plays with Lego
Hell, yeah!
LEGO is awesoooome.
You want a writer who can lose themselves for hours, it shows they’re excited about play just like kids.
I still play with LEGO, and I’m 42 (at the time of writing), and with the new sets available, now I’m building all sorts of Star Wars ships and stuff.
So cool!
Two. Does fun jigsaws
Who needs a city scene when you can do fun jigsaws?
I love doing Jan van Haasteren jigsaws.
Okay, they have a lot of adult humour, but they’re a laugh.
But I’ll also do Beano and Star Wars jigsaws – or anything that appeals to me.
And speaking of Beano…
Three. Watches kids TV
I still watch classic stuff from my childhood, like Camberwick Green, Trumpton, Bertha, Button Moon, The Flumps, The Herbs and loads more.
As for modern stuff, you can’t beat a bit of Bluey.
The kids show, not porn.
Four. Reads kids comics
Yep, a man in my 40s and I still read kids comics, like Beano.
Sure, I love a good book, but sometimes you can’t beat reading a comic, not taking life too seriously and just reading stuff that makes you chuckle.
Five. Has worked with kid’s brands
Going back to Beano, I’ve worked with them.
They asked me to write a three-part series called #Being AKidNverGetsOld, and I smashed that out of the park.
Being a kid never gets old, it really doesn’t.
Speaking of which…
Six. Is a big kid at heart
That’s me!
Yep, you might have missed the subtlety of how I’ve made this post all about working with me (okay, it’s been as subtle as a sledgehammer to the goolies).
I take my work seriously, but I make sure it’s fun.
Plus, I wear daft T-shirts that I find fun.
It doesn’t mean I’m immature or unprofessional. It just shows that I live and work in a way that excites me, keeps me enthusiastic and, above all, means I never get bored.
Go on, choose me as your children’s brand writer
If you’re a toy and game brand looking for a toy industry copywriter who gets your audience (parents and kids), you’ll love working with me.
Beano trusted me with a big job during their 85th Anniversary, so you know you’re getting someone well-respected brands trust.
Until next time
Matt
PS. For more toy-related posts, check out my article, 11 popular toy brands doing incredible things.
PPS. If you need help with your social media marketing, read, 5 social media strategies for toy brands.