“Why hire a copywriter? It’s only words!”
Honestly, these words get thrown around a lot. It’s like writing is the easiest thing in the world. And, yes, most people can write. But can they write in a way that compels a person to buy a product or invest in a service?
As a copywriter, I pride myself on being able to do just that – write words that entice, intrigue and compel customers to act.
No doubt you have competitors who seem to know all the right things to say and look and sound amazing. In contrast, you might find that when you look at your written content, it says everything you want, but not in the way you want to say it.
Why does your competitor’s copy do this but not yours?
The truth is, chances are they decided to hire a copywriter.
Why should you hire a copywriter?
You know what you do. You know how to do it. But if your words don’t tell your customers how what you do solves their problems, they’re not working as hard as they should.
You’re not paying somebody to string sentences together by hiring a copywriter.
You’re hiring someone who can:
One. Increase your sales
We love words and know the ones that push the right buttons with your clients. It’s not enough to be happy with your current batch of customers. You should be aiming higher. You need to be looking for more.
The right words will evoke emotion and grab your target audience by the lapels and scream for them to – BUY!
Two. Make your business stand out
Too many companies regurgitate the same tired bumph, believing what they’re saying is unique (it probably isn’t), or they copy what a big name in their field is saying.
It’s unoriginal and makes you blend in.
A copywriter will get to know you and your business, find your unique selling point and create something unique to you.
Three. Help lead generation
Put simply, lead generation means building your client base. And before you can make more sales, you need to create interest. Enticing advertising, marketing and email campaigns are the way to go.
A copywriter knows how to get potential clients to open your emails or look at your advertisements.
You have something to say – let the world see it!
Four. Make you sound human
What do you do when you read something from a business riddled with technical speak?
You switch off. I know I do.
Bye-bye, new customer.
A copywriter will make you sound like what you are – a human being – by using words that make it look like it’s you talking.
If you make babies clothing, we’ll say you make babies clothing.
We won’t say you’re an ‘Infant Daywear Technician‘.
Five. Save you time
Why hire a copywriter?
To save you time – and this is a biggie for most business owners.
Rather than you having to cancel meetings to get your written content right, a copywriter will work from your brief and get cracking.
You have enough to do. Let a copywriter inject rocket fuel into your business with words that are out of this world.
Why hire a copywriter?
Your written content is what intrigues a prospective client, so make sure it’s doing the legwork for you.
If you’d like to find out what I can do for you – contact me today.
Until next time,
PS. If you fancy working with a copywriter, check out my 15 Tips For Working With A Copywriter.
PPS. Or, if you’d like to get copywriting tips direct to your inbox, then make sure to sign up for my newsletter, Think About It.