I’m a copywriter. I write words that entice, intrigue and compel customers to act.

Are the words you’re using to market your business doing that?

If not, why not?

No doubt you have competitors who seem to know all the right things to say and look and sound amazing.

Chances are they hired a copywriter.


Why YOU should hire a copywriter.

You know what you do. You know how to do it. But if your words don’t tell your customers how what you do solves their problems, then they’re not working as hard as they should.

By hiring a copywriter, you’re not paying somebody to string sentences together.

You’re hiring someone who can:

One. Increase your sales

We love words and know the ones that push the right buttons with your clients. It’s not enough to be happy with your current batch of customers. You should be aiming higher. You need to be looking for more.

The right words will evoke emotion and grab your target audience by the lapels and scream for them to – BUY!


Two. Make your business stand out

Too many companies regurgitate the same tired bumph, believing what they’re saying is unique (it probably isn’t), or they copy what a big name in their field is saying.

It’s unoriginal and makes you blend in.

A copywriter will get to know you and your business, find your unique selling point and create something unique to you.


Three. Help lead generation

What’s that?

Put simply, lead generation means building your client base. And before you can make more sales, you need to create interest. Enticing advertising, marketing and e-mail campaigns are the way to go.

A copywriter knows how to get potential clients to open your emails or look at your advertisements.

You have something to say – let the world see it!


Four. Make you sound human

When you read something from a business riddled with technical speak what do you do?

You switch off, I know I do.

Bye-bye, new customer.

A copywriter will make you sound like what you are – a human being – by using words that make it look like it’s you talking.

If you make babies clothing, we’ll say you make babies clothing.

We won’t say you’re an ‘Infant Daywear Technician‘.


Five. Save you time

Yes, a copywriter can save you time.

Rather than you having to cancel meetings to get your written content right, a copywriter will work from your brief and get cracking.

You have enough to do, let a copywriter inject rocket fuel into your business with words that are out of this world.

Why hire a copywriter?

Your written content is what intrigues a prospective client, so make sure it’s doing the legwork for you.

If you’d like to find out what I can do for you – contact me today.

Until next time,


PS. If you fancy working with a copywriter, check out my 14 Tips For Working With A Copywriter.

Matthew Drzymala, copywriter at Indelible Think

Written by Matthew Drzymala

Hey, I’m Matt, a freelance copywriter in Liverpool. I specialise in writing laid-back, chatty copy for businesses who want to sound like somebody with a pulse runs their business – not a robot.

I’m also a comedy author, when I get the bloody time!


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