10 reasons why jingles are effective in advertising

Let’s start with a fact: Jingles are effective in advertising.

A good one gets stuck in your head. You sing or hum it for days and then lie awake at 3 a.m., unable to sleep due to the earworm burrowing into your brain.

It’s happened to every single one of us.

Proof then of the power of jingles.

So, why don’t you use them?

 

Wait, you’re not using jingles in advertising?

jingles are effective, catchy tunes

You know what?

Many brands don’t, and it’s a shame because of all that earworm stuff I mentioned above.

But Matt, I’m not advertising on TV or radio, so what’s the point?

My answer?

So?

Jingles aren’t just for TV and Radio; you can add them to social media posts and videos.

Adding a short musical intro and outro to your videos lifts your content, whether on YouTube, TikTok, Instagram Reels or LinkedIn.

 

10 reasons why jingles are effective in your marketing

Ten?

need a jingle writer

Yep, ten, and here they are:

 

One. Customers remember them

Whether you love a jingle or hate them, there’s no denying they’re memorable.

There isn’t much more to add that I haven’t already said earlier in this article, so let’s push on.

 

Two. They improve brand recall

If you hook someone with a catchy jingle, they’ll remember your brand name, and you’ll likely be the first one they contact when they need someone like you.

Just think of jingles for:

  • Shake ‘n’ Vac – “You do the Shake ‘n’ Vac and put the freshness back”
  • Club – “If you like a lot of chocolate on your biscuit, join our club.”
  • Toys ‘R’ Us – “It’s called Toys ‘R’ Us, Toys ‘R’ Us, Toys ‘R’ Us!”
  • Milkyway – “The red car and the blue car had a race.”
  • GoCompare – “GoCompare, GoCompare, if in doubt, check us out, GoCompare!”
  • We Buy Any Car – “We Buy Any Car.com.”

Love or hate them, as soon as you hear these jingles, you think of them instantly.

 

Three. You’ll build brand loyalty

If they love you so much that they come back to find you, they’re likely to return again.

You have to make sure you do a great job, they won’t come back on the strength of your jingle if your work is crap.

 

Four. You reinforce your brand identity

An earworm of a jingle combined with a memorable slogan that captures your brand:

  • Values
  • Target audience
  • USP

And what have you got?

Something that constantly reminds them of your brand, strengthening your brand identity even more.

 

Five. It increases word-of-mouth marketing

Think about when a jingle sticks in your head; what do you do?

You:

  • Tell other people about it
  • Send them the video
  • Tell people to look or listen out for it on TV and radio

An unforgettable jingle spreads like wildfire.

Now, imagine that is your business!

Woohoo!

 

Six. They can be used across multiple platforms

Jingles are dead easy to use in multiple places, whether it’s:

  • TV
  • Radio
  • YouTube videos
  • TikTok
  • LinkedIn
  • Instagram

You can use it anywhere people can hear it, so it’s evergreen content you can always use.

For more on reusing existing content, read 7 great ways to repurpose your blog posts.

 

Seven. They create an emotional connection

People often buy based on emotion; jingles are a great way to tap into that.

 

Eight. You can reinforce your brand message

Get your slogans and taglines into your catchy tune and you’ll see jingles are effective in letting people know exactly what you do.

 

Nine. They create something people love: nostalgia

People remember jingles from their childhood; in yours, you can create the same feeling and emotion that brings back memories for your customers.

That doesn’t mean ripping off a classic jingle; it just means creating something that reminds your audience of something they loved from being a kid but with a modern twist that aligns with your brand

 

Ten. You’ll stand out big time!

Chances are few, if any, of your competitors have a jingle for their social media channels or posts.

Add one to yours and you’ll do something the competition isn’t, and that’s an incredible marketing card you have up your sleeve.

 

A prime example of how music is memorable

A few months ago, I sang a song about potato Smiley Faces and tagged McCain Foods on social media.

They loved it and sent me vouchers.

Okay, it wasn’t them sending me an offer to use it in an advert, but they messaged me a few times to say their staff couldn’t stop singing it.

And I’ve had people come up to me at conferences singing, “Smiley Faces, Smiley Faces, Beans and Sausage and Smiley Faces.

It’s an earworm.

It’s remembered.

Proof that jingles are effective when done right.

So, make yours memorable and people will remember you.

Want to hear Smiley Faces?

Here it is, enjoy:

Heck, I even wrote a song about the front cover of Freelancer Magazine, which you can check out on my Portfolio page.

 

Need help with your advertising jingles?

Then why not speak to me?

Every time I create a video, I add a jingle to it.

Why?

Because not many people do, and that’s what makes me stand out.

If you want to chat with me about writing a catchy tune for your brand, let’s chat.

Until next time

Matt

PS. If you want to see more of my videos with added jingles, connect with me on LinkedIn, Instagram or TikTok.

chatty tone of voice copywriter

Written by Matt Drzymala

Hey, I’m Matt, a chatty tone of voice copywriter in Liverpool. I specialise in writing laid-back, fun or conversational copy for businesses that want to sound like somebody with a pulse runs their business, not a robot – like my dream client, Beano, who I worked with in 2023.

If you want to see more of my stuff, check me out daily on LinkedIn.

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