Explain the benefits of EFT therapy, or tapping therapy, to people who have tried traditional weight loss programmes without success. I couldn't jump straight in and scare people off - I had to entice people looking to change their whole approach to the way they diet.

Initially, I worried if I could even get this written content right. I was anxious. Then I did something quite remarkable - I tried EFT Therapy on myself - and it worked.

No, I'm not lying, it cleared my mind and after that, the copy was fun and easy to write.

The result was a flowing page of written content that allayed peoples fears and opened their minds to trying something different.