WHY WEIGHT THERAPY – EFT THERAPY
THE BRIEF
Explain the benefits of EFT therapy, or tapping therapy, to people who have tried traditional weight loss programmes without success. I couldn't jump straight in and scare people off - I had to entice people looking to change their whole approach to the way they diet.
THE OUTCOME
Initially, I worried if I could even get this written content right. I was anxious. Then I did something quite remarkable - I tried EFT Therapy on myself - and it worked.
No, I'm not lying, it cleared my mind and after that, the copy was fun and easy to write.
The result was a flowing page of written content that allayed peoples fears and opened their minds to trying something different.

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